Who is Doug Huggins
and why should I care about
what he has to say?

Greetings. I am Doug Huggins, President of The Home Ownership Center.

The Home Ownership Center is a group of family owned companies that 1963 have helped individual and families find, qualify for and finance a home of their own since 1963. Our specialty is helping our clients purchase a home with little or no money down and helping those with less than perfect credit or other qualifying problems.

Just so there’s no confusion, The Home Ownership Center is really a marketing banner that we use for all of our companies.

The six companies under The Home Ownership Center marketing banner are:

My Background:

My mom and late father started in 1963 with a homebuilding and real estate brokerage company. I was 11 at the time (you do the math about my age). I was immediately promoted to chief-lumber-totter and broom-pusher. (I kind of got in on the ground floor. Of course I also shoveled a lot of that ground.)

I worked for my dad on weekends and summers through junior high, high school and while attending the University of Georgia. After college I came back and joined the family business.

In 1980 we started a mortgage company because we realized it didn’t matter how good a house we built or how much marketing we did if we couldn’t get the buyer financed – we couldn't make any money. Over the next ten years we built an average of 20-24 homes per year. We sold the homes we built through our own real estate company and provided financing for many of those sales.

I worked all week in the home building side of the business, sat in the model home over the weekend to sell the homes and took the loan application. During that time we began listing homes of clients who wanted to "move-up" to one of our homes and then provided financing for their purchasers as well.

During that time of our business I was involved in buying and selling homes and carrying back paper on many of those sales. We worked with other, larger, tract-type builders to buy their remaining inventory of home in a subdivision. We then used our marketing skills and creative mortgage techniques to put people in those homes. At one point during this time I personally owned 14 rental homes and held second mortgage notes on over 30 properties.

In 1990 my mom and dad decided to retire from the homebuilding business. They had done extremely well financially, saved their money and wanted to travel and invest.

I went to work for a local mortgage company to learn more about the business. What I discovered while working with this company was exactly what I had figured out when we were buying homes from builders and selling them with “creative” financing; I learned there were literally thousands of people out there that would love to own a home of their own but they couldn’t.

The two primary reasons they couldn’t own a home of their own were:

By January, 1992 my dad had become completely bored with retirement and wanted to expand the mortgage business. I came back to the family business with the idea of growing a company that would specialize in helping those thousands of people who wanted to own a home overcome their qualifying problems. With that in mind, we’ve grown and expanded the mortgage operation ever since.

Over the last eleven + years, I've seen every up, down and sideways move this business could offer. Our mortgage and real estate companies have worked closely together and because of the close ties of the two companies, and because of our focus on helping our particular target market, we have always been pretty much a “Purchase Money” shop. Our specialty has been helping people get into a home of their own. Naturally, we have taken advantage of the refinance markets when they happened, but we never relied on refi’s as a way of life.

Over the last five years, I have taken over management of the companies. I am Senior Vice President of Mortgage Solutions, Inc, Managing Broker for Trendex Realty, and President of The Home Ownership Center - the marketing arm.

I’ve tried virtually every possible combination of marketing, advertising, and promotional systems and strategies; Not only to keep the business going, but to make a serious breakthrough to another level of production.

We’ve helped literally thousands of clients reach their dream of home ownership and now we can help you. We have compiled materials, techniques and systems we incorporated into a marketing system available to you. These are the same strategies we used which generated the leads necessary to help literally thousands of people own a home of their own.

We had 24 loan officers, a producing production manager, two senior processors, a junior processor, processing manager and various office staff. Our marketing systems consistently provided 10 to 12 “in-bound” leads per loan officer, per week. That’s 250 to well over 300 inbound leads call per week. This system works.

More and more of my time is taken up with speaking, teaching, consulting and coaching other mortgage and real estate professionals as well as developing new marketing materials. When it comes down to it, day in and day out I am still an originator, primarily a producer of mortgage loans.

I believe in the ELF System. That is, I want everything I do to be Easy, Lucrative & Fun. So naturally I designed a marketing system that meets each of these criteria. What I’m going to share with you is what we have found to be the easiest to use, least expensive to implement, most successful, most profitable and most enjoyable system we know to attract buyers to our mortgage and real estate companies.

You will learn the system I have used to take our company over the top and to create a substantial income for myself. This system has allowed me financial freedom and the lifestyle choices I’m always wanted.

In fact, it’s because of the marketing and autopilot leads generating system we’ve developed that I now have the freedom to do something I’ve always wanted to do – write and teach other mortgage and real estate professionals how to be substantially more successful.

Our System works just as well when rates are high as when they are low; when the economy is good or stagnant. Of all the things this System has given me, the greatest is control of my financial life.

Dr. Paul Hartunian said,
“Money can’t buy everything. But money can buy freedom and freedom is everything.”

I have taken your time to tell you all of this so you will know that I do have the background, experience and knowledge to help you reach your goals. Whether your goals are increased income, increased control of your economic life or both.

So, let’s get started!

Best regards,
Doug Huggins, Jr.

P. S. This System works just as well for real estate sales professionals as it does for mortgage loan originators

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