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"I'm surprised at how quickly the site generated loans for me. I was expecting that it would take more time to turn my leads into loans. Last week I closed my first loan that came from my MortgagePro Website. I also have another loan that came from my site that will close this month. Frankly,  (I just signed up for the website a little over a month ago.) I can't see how anyone can be in the mortgage business these days without
having an Internet site like this." Nicholas Razo, United Capital Funding, Adelanto, CA

"Over the past several months I have generated over $21,000 in commissions off my MortgagePro Website. I put my website address on all of my marketing materials, and I find that there are always people who would rather visit the website than call us directly. I also love that I can send prospects and customers to the website for helpful information and reports. I think that having a website these days is a must, but the MortgagePro Website is much more than that for me. I see it as a powerful marketing tool that makes money for me, not just a typical 'corporate' website". Tom Chrobak Northwestern Mortgage Company , Chicago, IL

“I've probably added $250,000 to my annual income from just one of the ideas I took from your mortgage marketing system! Everyone else in my office has also benefited, I’m a success story that says your system works!” Brad Cohen, Loan Officer, Mason Dixon Mortgage, Rockville, MD. Listen To My Comments

"Reed's direct mail program is twice as good as the telemarketing system we used at my mortgage company for many, many years! I'm very pleased with it! Dave Richardson, Owner, Sacramento Home Loans, Sacramento , CA.
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"I am very excited. The new additions are a huge improvement. It appears to me that Reed and his team have been very busy over the last couple of years filling in the blanks that had me tied up in knots trying to invent these things myself in the year 2000. In fact, if I wasn't so excited with this new material I'd probably be kind-a-out-a sorts with Reed for not letting me know it existed.  I don't know how I dropped out of the loop, but, it feels good to be back." Jim Morrison, Owner, M.B.I., Salem, OR

"Reed, I wanted to let you know that the return on investment will greatly exceed my expectations! I would recommend your program to any other mortgage professional that is interested in building their pipeline. It works, if you work it."  Richard Norton, Owner/President, Ebid Mortgage, Holden, ME  Listen To My Comments

“I got over 60 leads from the 1st 2,500 newspaper tear-sheet mailers I had Reed send out!"  Christy Huffman, Mylan Mortgage, Sevierville, TN

I didn’t believe it, BOY was I wrong! Our 1st 2,500 mailers were just sent out and we’ve already gotten over 50 calls… and we just started. Reed said we’d get the response, we should have believed him! Make sure your ready! Jeff Acord, Approve Mortgage, St Peters, MO Listen To Me

"I have learned a new way of doing business and it is actually as fun again as it was when I started in 1983. As you know I had purchased your entire program about 5 years ago. I have always been concerned in a great market what would happen when the market turned south.  I no longer am worried.  I have all the confidence in the world that with the use of just some of your ideas I not only will maintain our current level of production but, will be able to increase our production and grow our company. I took out one of your letters, took some liberties and tailored the letter to my needs and mailed it out to all of my past clients.  Reed, I had clients calling me up and apologizing for not calling me sooner.  WOW!  What a response. This will be the biggest and most profitable month the company has ever had.  Bottom line.  Your ideas work!  Keep them coming!” 
Neal Jacobson, President, Mortgage Loan Direct Inc, East Brunswick, NJ. Listen To My Comments

"Wow, we are generating leads and sending out “free reports” like crazy. In 18 years in real estate and 15 years in the mortgage business, I have tried everything. I mean everything. In the past, I have spent $ on ads that nobody calls, mailed to thousands that work OK, but this, this is fun! You are welcome to use me as a reference, anytime."  Tony Shaw, Owner, Seaside Financial, Newport Beach, CA.

Since I’ve started working with Reed's systems, I’ve dropped all other types of mortgage marketing I was doing.  This is the ONLY lead generation method I use now.  Why?  Because it works.  Not only that, Reed is very accommodating and Maria Esposito, my marketing coordinator is informative and always accessible.  She’s helped me to understand this process and overall marketing in general much better.  I wanted a consistent way to generate mortgage leads and I now have that.  It was so nice not to have to reinvent the wheel.” Ward Jernigan, East West Mortgage, Sterling, VA.

"I think so much of Reed’s knowledge and ability to help me in my mortgage and real estate business; I recently paid $600 per hour for a full day of Reed’s consulting time. Again, keep in mind I look for a "20 - to one" return on my money, and I’m mercenary as hell – so I had to be totally convinced the time and money was well spent. I also lost a day travel time, so, it was actually more expensive than that and still worth every dime." Doug Huggins, Owner, Mortgage Solutions Inc, Atlanta, GA.

"Reed's been there and done it, it's hard to put a price on that!"
Mike Miget, Owner, Shelter Mortgage, Maryland Heights, MO.

“I have been independently studying mortgage marketing for many years now, and most recently I rediscovered (I needed it NOW that the easy refis are over) and invested in Reed Hoisington’s Marketing System. I quickly realized what a Gold Mine I had unearthed. But, unlike a real gold mine, where one has to sift through a lot of rock, pebbles and ‘fluff’ just to find the ‘real’ gold, Reed’s Marketing System is ALL GOLD –no academic text, no theory, no sounds-nice-but-doesn’t-really-work stuff. It contains practical, no nonsense tools that one can begin to use at once. I highly recommend that any serious mortgage professional invest in this System without delay.” Tracy Tolleson, Loan Officer, Irwin Mortgage, Scottsdale, AZ

“My partner and I were very skeptical at first.  In fact, we asked I don’t know how many questions, and called all of Reed’s references before actually trying his system.  We are both so glad we did.  In fact, we just signed up for three month’s worth of marketing! Just from the first HALF of our first campaign, we have already closed 4 loans, with 2 more set to close in the next two weeks.  Here’s what we made on the four that closed: $4,635.00. $818.00, $3,400.00, and $3,968.00.  The two that are pending account for approximately another $6,200.00.  That’s a total (so far, because we still have other applications in the pipeline) of $19,021.00, that’s a return on investment of 25 to 1!  If somebody would have told me that would happen, I don’t think either my partner or me would have believed it. Additionally, besides Reed's system working so well, the support from his staff, and in particular Maria Esposito, our coordinator, is superb.  They supply you with free reports, follow-up letters, follow-up phone scripts, all sorts of things that it’s impossible for you to fail. We give Reed's staff and systems our highest recommendation." Rod Meeker (and Mark Mijavec), Best Rate Financial, OH and PA

 "We received AT LEAST an 6.5% response rate on the last campaign we did with you!"
Michael Prock, LO, Rock Financial, Tampa, FL

“By the end of the first day we had over 80 responses.  You cannot beat it.  You control when the campaign goes out.  You control what the marketing piece includes whether it is refi or purchase.  It’s the best system I have ever been involved with.  I've been beating my head against the wall for the last 7 years compared to  your system.  I plan on completely changing 80% of our marketing efforts and using this system as the foundation of our marketing efforts." Ronald Raven, Nevar Capital Corp, Anderson, SC

“The amount of material you provide is overwhelming.  I’m happy with the response I’ve gotten. One day in December we generated 256 leads in under 24 hours.  Overall, we received 433 calls.  That’s a 5.3% hit ratio.  Best of all, it’s like Christmas every time the answering machine rings because I know that every 5 reports I mail will result in one application.  I am looking forward to trying another campaign soon.  I’m the one laughing all the way to the bank.”  Scott VanIden, Cincinnati, OH

"You’ve taken a very practical approach to addressing successful methods to attract and maintain mortgage customers.  This is very powerful, containing all those years of experience, methods, and successful advertising techniques you’ve used, and it is invaluable to those in and outside of this industry.  Reed, your unique insight into the business is displayed throughout your system; but more importantly, you really show how easy it is for anyone to apply these techniques.  This is a powerful system, and based on my years of experience with you, it’s one that almost anyone in the industry will not only find meaningful but essential to running a profitable, sustaining business.” Debbie Rosen, EVP, Countrywide Credit Industries, Carlsbad, CA

“Reed is the leading marketing consultant to the mortgage lending industry, based on a long, successful track record in that industry, including co-founding one of the largest regional mortgage lending companies driven by direct response advertising.  From start up, he built a mortgage company of his own, generating over $900,000 in monthly fee revenue in just 24 months.” Dan Kennedy, Marketing Guru, Speaker (Success seminars with Zig Ziglar, Tony Robbins, Tom Hopkins, Colon Powell, and Larry King), and Author

“I recommend Reed's systems.  I’ve learned a lot of different methods to gaining more business.  I have had a great experience.”  Spiro Hishmeh, Home Lending Company, San Francisco, CA

"Comparing Reed’s method of generating leads to what I had done in the - past-telemarketing and running flyers in local newspapers, I’ve found Reed's systems a much easier way to acquire mortgage customers. The first campaign far exceeded my expectations in mortgage lead generation and actual closings. From the $3K investment with Reed, we’ve already closed $37,641.25 in fees-NOT BAD!!  My account rep was Ann Townsend,  her level of customer service is absolutely KICK ASS!  I can always reach her, 100% of the time, she answers my questions and has a great attitude."
Steve Johnson, President, United Capital Lending, Inc. Colorado Springs, CO 

"Your system brought about mortgage new clients and great leads.  People who received the reports would fax or email it to others giving us even more clients.  Reed's system seems to get a quicker response.  On a scale from 1-10, our overall experience was a 10!  The value of the system for lead generation was a 10!  The amount of support from Reed's staff in preparation for the campaign was a 10!"  Nancy Ryan, United General Mortgage, Allentown, PA

“During my 30 years in mortgage lending, I have dealt with literally thousands of mortgage brokers.  Reed Hoisington, his methods, his staff, and company clearly stood out from all the rest.  My first encounter with Reed was almost 15 years ago, and at that time, I was the Supervisor with Equiredit a nationwide mortgage lender.  He approached me about doing business with our North Carolina offices.  That conversation was the beginning of a relationship that has endured throughout the remainder of my career.  During our relationship, I became the Chief Operations Officer for EquiCredit, in charge of production for over 100 branch offices throughout the United States.  I cannot recall a single situation with Reed that was anything less than professional, honorable, and in the best interest of our mutual responsibilities.  His business methods were always on the cutting edge of technology and creativity.  Reed has been successful during all the peaks and valleys which this industry goes through… he’s a born teacher.  If I had a friend or relative interested in getting started in the business, this is the place I would tell them to start!” Chuck Wallace, Retired EVP, EquiCredit Corporation, Jacksonville, FL

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“Compared with other forms of lead generation I've tried, Reed's program is better. Because you’re not competing with anyone else.  I used “loanapp.com” in the past, and you have a lot more competition with other brokers for the same customer.”  Sharon Maloney, First Fed Mortgage, Scottsdale, AZ

"I just wanted you to know how awesome I think your program is. I just sent out my first campaign. I have all of my follow up in place to send letters and more reports. By the way I figured that it has cost me about $15 per lead to do this. Not too shabby. By the way the name of my report was "7 things banks and mortgage brokers don't want you to know" and I wrote the advertisement in the form of an article as you suggested. I love this stuff. Thanks again!"  Matt Allen, Action Brokerage, Medford, OR.

“That’s a 13 to 1 return on investment! By the way, one of the campaigns we did produced a loan that should close this week. The client lost the first Free Report, was trying to find it and lo and behold our second report showed up.  This one should produce about a $9,000 commission. Thanks for all your hard work." Wade Thompson, Consolidated Home Loans, Oceanside, CA

“I would recommend it to others. I’ve learned a lot of different methods to gaining more business. I have had a great experience.” Spiro Hishmeh, Home Lending Company, San Francisco, CA

"I imagine someone will read this before making a decision on purchasing your program.  Here is my advice to that person.  You have to take what Reed has to teach and use it to open your mind to the possibilities. I felt that on the third read things were clicking.  My mind was thinking in a new way. Spend the money and give it a chance. I am still an amateur and have a long way to go but after all... marketing is a journey and not a destination.  I wish all of you much success." Gregory T. Fuentes, Owner, United Companies Mortgage Corp, Baton Rouge, LA

“I have had the pleasure of knowing Reed Hoisington since 1996, and I have yet to find anyone who possesses better insights, foresights, and (in rare cases) hindsight’s in the mortgage industry Reed's mortgage brokerage company, Midstate Financial Services, Inc., was EquiCredit's single largest source of business, spanning almost two dozen states from coast to coast.  No other mortgage company matched this company’s origination ability.  As a wholesale lender, we marveled at Reed’s ability to generate new mortgage customers and close loans over the telephone in multiple states.  Most of Equicredit’s other broker clients were local operations that depended on word-of-mouth or referrals for new customers and depended on their ability to touch the customer in person to close loans effectively. At Midstate, Reed developed and used some of the most innovative lead generation systems in the industry, and in several cases, invented new leads generation strategies that later became standard in the industry. Using time-tested sales training and management methods, Reed developed a skillful sales organization that could convert a new prospect lead into a profitable closed loan.  Now, with Reed’s current business, RHPI, he has returned to his roots of lead generation and innovative marketing techniques first developed at Midstate and now refined to even higher levels of sophistication and effectiveness employing such new and old technologies as direct mail, the internet, broadcasting and print ads.”  John R. Marshall is a Harvard MBA and former CFO of EquiCredit Corporation (formerly a subsidiary of NationsBank/Bank of America/Barnett and a top 10 subprime mortgage company).  He is now EXP/CFO of Home 1-2-3 Corp., a national marketing company featuring Bob Vila as its celebrity spokesperson for the newest brand name in the mortgage industry, HOME 1-2-3 Loans with Bob Vila.  You can see Home 1-2-3’s advertisements on many national cable stations as well as local networks in major cities around the country.

"I’ve been working with Reed for almost two years now. I am also a member of his Coaching Group (it’s expensive! But, well worth the bucks). My advice is to put yourself in Reed’s hands and let him do his thing (no puns intended). He is a mortgage pro that now is a mortgage marketing pro, so I’d trust his judgment. Also keep in mind, Reed is interested in your long term success not just a quick buck– he REALLY does try to help you every possible way." Doug Huggins, Owner, Mortgage Solutions Inc, Atlanta, GA.