What Successful Mortgage Professionals
Are Saying About Reed Hoisington ...
and His
Mortgage Lead Generation Systems...

"Thanks for all your help this year. You guys have really helped my mortgage business. There are so many companies falling on their faces in New York and your guidance has kept our production up. Our marketing has helped attract more loan officers to keep our company growing." Steve Mellis, Long Island Home Mortgage, Hauppauge, NY.

Out of the 7,500 mailed, we have generated in excess of $50,000 of fee income.  Bottom line is that we are making a lot of money doing this.  We’re at a critical point right now because we are still going through these dips where they are toying with us on these rates.  I believe we are at a pivotal crossroads right now of the people who will survive in this business and those that won’t. THESE MARKETING STRATEGIES WILL HELP YOU SURVIVE THAT!”  Matt Strong, Owner, Advantage 1st Lending Corp., Union Bridge, MD

"NEED MAIL ASAP!!! Please send out the rest of the mail as soon as possible! This is working. And, now I know how to work it now." Sasha Friedman, Benefit Home Loans, Irvine, CA

“Some marketing guru's teach what they learn from others. What set's Reed apart is that he not only teaches the classic direct response techniques that few know about, but he also creates new and innovative programs that pioneer unbelievable results. Need proof: Just take a look at his new 'Newspaper Tear Sheet' mailings... they're simply brilliant!!" Bill Glazer, Marketing Guru, Speaker on: "OUTRAGEOUS MARKETING THAT IS OUTRAGEOUSLY EFFECTIVE" (Success seminars with Dan Kennedy), and Author.

“Reed is the leading marketing consultant to the mortgage lending industry, based on a long, successful track record in that industry, including co-founding one of the largest regional mortgage lending companies driven by direct response advertising.  From start up, he built a mortgage company of his own, generating over $900,000 in monthly fee revenue in just 24 months.” Dan Kennedy, Marketing Guru, Speaker (Success seminars with Zig Ziglar, Tony Robbins, Tom Hopkins, Colon Powell, and Larry King), and Author

"Reed's been there and done it, it's hard to put a price on that!"
Mike Miget, Owner, Shelter Mortgage, Maryland Heights, MO.

"I am so psyched about this newspaper tear-sheet mailer. Calls are still coming in. Can't wait to do the next 2,500 mailers. I'm so glad I took the chance - The future just brightened!" Dan Edwards, Personal Services Mortgage Professionals, Victoria, MN

"Aloha, Things are going great. We should be closing at least 5 loans by next month. Thanks again for your help. Aloha".  Greg and Henry Yamane,  Community Mortgage, Honolulu, HI

“I consistently get calls from people who are researching your company (I give you high marks by the way) keep the emails and updates coming. Everyone who’s involved w/you is an absolute pro - I couldn’t be happier. Thanks again for all you do!”  Stewart Holt, Adventure Mortgage, Hoover, AL

 "I Thank you very much. I will be ordering more mailers very soon. I am receiving a 1/7.5 ROI with your Newspaper TearSheet mailing piece.. AMAZING!! Thank you!" Ryan Blomster, Manager, America One, Seattle, WA

"Thanks for all your help this year. You guys have really helped my mortgage business. There are so many companies falling on their faces in New York and your guidance has kept our production up. Our marketing has helped attract more loan officers to keep our company growing." Steve Mellis, Long Island Home Mortgage, Hauppauge, NY.

"I need more of your mailers. The program is going well.  By following Reeds instructions, I'm getting good results. The response rate seems to be 1.50% to 2.00%!! The "bang for your buck" is be better than what I'm doing on our telemarketing leads!  Thanks!"  Steve Mellis, Long Island Home Mortgage, Hauppauge, NY.

“I've closed 16 loans and still have 5 more pending (that should close) from the 75 leads I got from the 1st 2,500 newspaper tear-sheet mailers I had Reed send out!"  Christy Huffman, Mylan Mortgage, TN

"...The sheet has been great for us we are generating somewhere around 2%..."
Donnie Eden, TriStar Financial, TN

“I have done the Tear Sheet program several times now and have had tremendous success, specifically in April, when I first moved to Orlando.  I got 2 % response exactly.  I did a 50% application to the people I spoke to and I have closed at this point 30% of the total 50%.  And my average commission is about $5,000, some higher and some lower.  I had people fax me their applications and mail me their documents.  I had people go directly to voice mail.  I’ve even had people from months ago call in to me now.”  Jacklyn Nemchik, Oviedo, FL

“I am getting approx. 400% gross return from your Newspaper Tear Sheet Direct Mail program.”  Conrad C. Jones, President, Mortgage One, Denver, CO

"This marketing program is phenomenal. I have people calling up thinking I am the expert. Thanks"  David Kinney, Diablo Funding Group, California

“I know we are right in the middle of about 8 different campaigns right now.  Mine just ended last week.  I just did the first one I tried in my market and I got a 2% response on the dot!  We did 2,500 mailers and we got 50 leads.  So almost a 2% response exactly.  So far I have written 4 applications off of that, I have closed one, and one is actually closing right now in Las Vegas.  The fees have been great on it.  I’m looking at a 10 to 1 response.  This is the new wave marketing as far as I can see.”  Harry Roberts, NV

“I’m absolutely TERRIBLE at telemarketing leads because I never call them back...Today we made an executive decision and trashed our CRM system and bought this new one through INFUSION to help...Out of the 7,500 mailed, we have generated in excess of $50,000 of fee income.  Bottom line is that we are making a lot of money doing this.  We’re at a critical point right now because we are still going through these dips where they are toying with us on these rates.  I believe we are at a pivotal crossroads right now of the people who will survive in this business and those that won’t. THESE MARKETING STRATEGIES WILL HELP YOU SURVIVE THAT!” Matt Strong, Advantage 1st Lending Corp., Union Bridge, MD

“I've probably added $250,000 to my annual income from just one of the ideas I took from your mortgage marketing system! Everyone else in my office has also benefited, I’m a success story that says your system works!” Brad Cohen, Loan Officer, Mason Dixon Mortgage, Rockville, MD.

"Reed's direct mail program is twice as good as the telemarketing system we used at my mortgage company for many, many years! I'm very pleased with it! Dave Richardson, Owner, Sacramento Home Loans, Sacramento , CA.

"I will be ordering another 2500 newspaper tear-sheet mailers in a few weeks once I close a few of the loans I picked up from the first 2500 mailers sent out. This marketing program is phenomenal. I have people calling up thinking I am the expert. From the first 2500 mailers sent out I picked up 4 loans on the mailers alone (3 cash-out refis and a purchase), a realtor referral relationship (he has already referred 2 loans with more on the way) and the realtor also referred me to a divorce attorney (she has referred 2 loans). I can't say enough of what this marketing campaign has done for my business. Thanks a million Reed and Ann!"  David Kinney, Loan Officer, San Ramon, CA

"Yes I am definitely interested in doing another direct mail campaign through Reed Hoisington's company again. The entire experience has been great. The response I've gotten was overwhelming from the Newspaper Tear-Sheet direct mail campaign, and on top of that his staff is exceptional. Please keep me abreast of all the new materials and marketing info as it comes."  Stewart Holt, Adventure Mortgage, Hoover, AL

"We had a tremendous response from our first Newspaper Tear-Sheet mailer. We received over 150 calls from the first drop. Can you get the rest of the mailer out ASAP! I need to get with you at the beginning of the week to place another order." 
Ray Braden, Ross County Home Lending, Chillicothe, OH

"You don’t know this, but, I was really skeptical about your program cause I’ve been ripped-off before when I spent $ on other marketing programs and on top of that I'd just maxed out my new credit card, because, I was pinned with the rising rates and no leads to work… Needless to say, I’ve been worried! NOW, I am so astonished and fascinated and shocked and so overall fricking excited about your newspaper tear-sheet mortgage mail campaign and the great advice and support materials you sent along with it… Big props to you Reed… and I look forward to a lasting relationship, you are by far the best…" Chad Hoffman (2 yrs in the business), AMERICAN LENDING NETWORK, COSTA MESA, CA.

"I am very excited. The new additions are a huge improvement. It appears to me that Reed and his team have been very busy over the last couple of years filling in the blanks that had me tied up in knots trying to invent these things myself in the year 2000. In fact, if I wasn't so excited with this new material I'd probably be kind-a-out-a sorts with Reed for not letting me know it existed.  I don't know how I dropped out of the loop, but, it feels good to be back." Jim Morrison, Owner, MBI, Salem, OR

"Reed, I wanted to let you know that the return on investment will greatly exceed my expectations! I would recommend your program to any other mortgage professional that is interested in building their pipeline. It works, if you work it."  Richard Norton, Owner/President, Ebid Mortgage, Holden, ME

I didn’t believe it, BOY was I wrong! Our 1st 2,500 mailers were just sent out and we’ve already gotten over 50 calls… and we just started. Reed said we’d get the response, we should have believed him! Make sure your ready! Jeff Acord, Approve Mortgage, St Peters, MO

“I am so thankful for Mr. Hoisington's information. I no longer fear the competition because everyone I talk to is literally throwing their money into the trash after all I have learned from Reed.”  Kelly Jerkatis, Grant Financial, New Lenox, IL

"I have learned a new way of doing business and it is actually as fun again as it was when I started in 1983. As you know I had purchased your entire program about 5 years ago. I have always been concerned in a great market what would happen when the market turned south.  I no longer am worried.  I have all the confidence in the world that with the use of just some of your ideas I not only will maintain our current level of production but, will be able to increase our production and grow our company. I took out one of your letters, took some liberties and tailored the letter to my needs and mailed it out to all of my past clients.  Reed, I had clients calling me up and apologizing for not calling me sooner.  WOW!  What a response. This will be the biggest and most profitable month the company has ever had.  Bottom line.  Your ideas work!  Keep them coming!” 
Neal Jacobson, President, Mortgage Loan Direct Inc, East Brunswick, NJ.

"I think so much of Reed’s knowledge and ability to help me in my mortgage and real estate business; I recently paid $600 per hour for a full day of Reed’s consulting time. Again, keep in mind I look for a "20 - to one" return on my money, and I’m mercenary as hell – so I had to be totally convinced the time and money was well spent. I also lost a day travel time, so, it was actually more expensive than that and still worth every dime." Doug Huggins, Owner, Mortgage Solutions Inc, Atlanta, GA.

"You’ve taken a very practical approach to addressing successful methods to attract and maintain mortgage customers.  This is very powerful, containing all those years of experience, methods, and successful advertising techniques you’ve used, and it is invaluable to those in and outside of this industry.  Reed, your unique insight into the business is displayed throughout your system; but more importantly, you really show how easy it is for anyone to apply these techniques.  This is a powerful system, and based on my years of experience with you, it’s one that almost anyone in the industry will not only find meaningful but essential to running a profitable, sustaining business.” Debbie Rosen, EVP, Countrywide Credit Industries, Carlsbad, CA

“I recommend Reed's systems.  I’ve learned a lot of different methods to gaining more business.  I have had a great experience.”  Spiro Hishmeh, Home Lending Company, San Francisco, CA

"Your system brought about mortgage new clients and great leads.  People who received the reports would fax or email it to others giving us even more clients.  Reed's system seems to get a quicker response.  On a scale from 1-10, our overall experience was a 10!  The value of the system for lead generation was a 10!  The amount of support from Reed's staff in preparation for the campaign was a 10!"  Nancy Ryan, United General Mortgage, Allentown, PA

“During my 30 years in mortgage lending, I have dealt with literally thousands of mortgage brokers.  Reed Hoisington, his methods, his staff, and company clearly stood out from all the rest.  My first encounter with Reed was almost 15 years ago, and at that time, I was the Supervisor with Equiredit a nationwide mortgage lender.  He approached me about doing business with our North Carolina offices.  That conversation was the beginning of a relationship that has endured throughout the remainder of my career.  During our relationship, I became the Chief Operations Officer for EquiCredit, in charge of production for over 100 branch offices throughout the United States.  I cannot recall a single situation with Reed that was anything less than professional, honorable, and in the best interest of our mutual responsibilities.  His business methods were always on the cutting edge of technology and creativity.  Reed has been successful during all the peaks and valleys which this industry goes through… he’s a born teacher.  If I had a friend or relative interested in getting started in the business, this is the place I would tell them to start!” Chuck Wallace, Retired EVP, EquiCredit Corporation, Jacksonville, FL

“That’s a 13 to 1 return on investment! By the way, one of the campaigns we did produced a loan that should close this week. The client lost the first Free Report, was trying to find it and lo and behold our second report showed up.  This one should produce about a $9,000 commission. Thanks for all your hard work." Wade Thompson, Consolidated Home Loans, Oceanside, CA

“I would recommend it to others. I’ve learned a lot of different methods to gaining more business. I have had a great experience.” Spiro Hishmeh, Home Lending Company, San Francisco, CA

“I have had the pleasure of knowing Reed Hoisington since 1996, and I have yet to find anyone who possesses better insights, foresights, and (in rare cases) hindsight’s in the mortgage industry Reed's mortgage brokerage company, Midstate Financial Services, Inc., was EquiCredit's single largest source of business, spanning almost two dozen states from coast to coast.  No other mortgage company matched this company’s origination ability.  As a wholesale lender, we marveled at Reed’s ability to generate new mortgage customers and close loans over the telephone in multiple states.  Most of Equicredit’s other broker clients were local operations that depended on word-of-mouth or referrals for new customers and depended on their ability to touch the customer in person to close loans effectively. At Midstate, Reed developed and used some of the most innovative lead generation systems in the industry, and in several cases, invented new leads generation strategies that later became standard in the industry. Using time-tested sales training and management methods, Reed developed a skillful sales organization that could convert a new prospect lead into a profitable closed loan.  Now, with Reed’s current business, RHPI, he has returned to his roots of lead generation and innovative marketing techniques first developed at Midstate and now refined to even higher levels of sophistication and effectiveness employing such new and old technologies as direct mail, the internet, broadcasting and print ads.”  John R. Marshall is a Harvard MBA and former EVP/CFO of Home 1-2-3 Corp. (sold to New Century Mortgage in 2004) Prior to Home123, Mr. Marshall was CFO of EquiCredit Corporation, a top 10 subprime wholesale mortgage lender sold to Bank of America (formerly Barnett Banks, Inc.) in 1995. Home123 features Bob Vila as its celebrity spokesperson for the retail lending division of New Century. You can see Home123’s advertisements on many national cable stations as well as local networks in major cities around the country and online at www.home123.com. (Home123® is a registered trademark of Home123 Corporation, a subsidiary of New Century Financial Corporation.)

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