They call him “The
Secret Weapon”. Secret, because new mortgage client
candidates are usually asked to submit information by FAX before
getting a telephone appointment with him. Weapon, because any
mortgage marketer lucky enough to follow Reed’s brilliant systems
will see profits skyrocket. He maintains a grueling schedule of
consulting, writing, managing his own business, and
producing mortgage marketing and training materials, - he's
militantly resistant to having his time wasted and has "fired
clients" on occasion for doing so. He is blunt, straightforward, and
almost totally lacking in diplomacy.
Reed Hoisington has
developed a passionate enthusiasm for merging his extensive experience
in the mortgage business with innovative, unusual direct-response
advertising and “auto-pilot” marketing strategies not only to alter the
process of attracting new mortgage prospects but also to enhance
short-term client retention as well as long-term client value. And the
big question has always been: “How does he pull off these must-read,
insanely-profitable masterpieces?” Well, here are his “tell all”
tactics. Finally…he spills all the beans…every trick and secret and
proven strategy… from writing head-turning headlines, to crafting a
closing offer you simply cannot refuse. He “road tested” his new,
integrated System in own “lab” mortgage brokerage based in NC, and then
released his "Magnetic Mortgage Marketing System" to the mortgage
industry on a guaranteed satisfaction and guaranteed results basis.
The Information In His
Magnetic Mortgage Marketing System Is Worth A FortuneTo Anyone Who Wants To Double Their Income While Virtually Running Their
Mortgage Business On Auto-Pilot!
The man himself defies easy
description. REED was born in Truro, MA. He entered the direct sales
business at a very young age, and in his earliest years, sold a variety
of products door-to-door. In 1984, he began selling mortgage re-fi
door-to-door (because he had a chronic stutter, it was virtually
impossible for him to sell on the phone) and quickly developed a highly
effective process for doing so. Although it was manual labor intensive,
fraught with rejection and required long hours, Reed frequently made
many thousands of dollars a day in closed loan fees. On one Saturday
alone, he generated $29,280 in fees! He built his first mortgage company
on the back of his own efforts and taught others to sell via the same
face-to-face method as well as on the phone. From start up, he built a
company generating over $800,000 in monthly fee revenue in 24 months.
From this beginning, Reed rose to
prominence in the mortgage industry. He built 3 different companies from
the ground up, At one time, he developed a large mortgage business that
included a lead generation service which created over 700 loan
applications a day, employing over 300 brokers, 70 telemarketers, and
doing business in 23 states. He also co-founded one of the biggest
famous-name, mortgage companies that had a massive TV presence and a
celebrity spokesperson. As a consultant to the mortgage industry, Reed
has worked with a number of large corporations. Over his 20 years’
experience, he has done virtually everything there is to do in the
mortgage business, from face-to-face selling to developing a large
telemarketing operation to mailing a hundred thousand solicitations a
month to managing a large mortgage loan officer sales forces.
He’s the
nicest guy you’ll ever meet in business (when he’s not busting your
balls with his wicked sense of humor). Reed is one of the rare ones who
is honest to a fault, generous, gracious and yet completely unafraid to
express an unpopular opinion. He will fight for what he believes in, and
he bullies clients into doing what he knows is right. And they love him
for it.
But it’s
Reed’s passion for studying people that permanently raised the ceiling
on what it takes to be called “great” in today’s mean streets of
mortgage marketing. Learning what he understands about the mortgage
industry can put your mortgage business on the big-buck fast track.
“I’ve had
fun; brushes with death, helped shy men accumulate fortunes, and watched
helplessly as rich mortgage corporations tumble down from their own
idiocy. There’s no better way to learn how the mortgage world works than
to roll up your sleeves and get filthy with experience like this.” “I’ve
been stupid, smart, lucky, well-off, broke, mocked, loved and despised…
and I’ve learned something from every damn minute of it. I can identify
and relate to every type of customer you’ll ever see. And I can sell to
them.”
He's also
expensive. Most new client relationships begin with one-day
consultations at $5,400. Consulting by the hour is usually $800. If a
relationship progresses beyond that, he not only gets fees, he gets
royalties tied to the client's revenues linked to his contributions, for
as long as the materials or systems he provides are used.
When Reed’s ads run in magazines, the whole “look” of the
publication subsequently changes… as other advertisers pump up the
size and tone of their own ads to keep pace with Reed’s hard-hitting
style of raking in profits. His special reports have long been used
all over the world as “study guides” for great copywriting. His rare
recorded interviews and mortgage seminars are eagerly studied by
insiders.
In fact, many top mortgage industry
mentors, gurus and superstar marketers have secretly sought out
Reed’s advice for years… Now you can tap into this same deep well of
expertise.
Reed’s
Magnetic Mortgage Marketing System is an astonishing opportunity to
learn insider tactics and shortcuts used by only the best mortgage
professionals in the business. Here is a man used as a “secret
weapon” by multi-million dollar companies… whose fees have caused
uninitiated clients to choke. Yet the results his ads pull are so
staggering, he is often booked a year in advance.
Reed lives in a suburb of Fayetteville, NC,
spends much of his time these days at his second home in
Wrightsville Beach, NC, boating, golfing and relaxing. He has three
daughters he is very proud of Liz, Erin, and Lauren. His fiancée Ann
has four children of her own and works with Reed in the business.
Now available: A very
detailed "Free REPORT" about
how you can "Mail for Mortgage Leads". Listen to a
teleseminar or view the report at:
http://www.ReedH.com/Mail
Take a 30 day, 0-risk,
pay nothing, test drive of Reed's
new "MortgagePro" lead generation website, just go to:
http://www.reedh.com/mbw.
In 1994, 40% of the
mortgage company's nationwide closed their
doors BECAUSE they had no idea how to generate a steady flow of
prospects once the refi boom of the early 90's was over. Are you
going to be around when things slow down? By the way the best
year I had in this business was 1994!!! I can coach you through
the transition, go to:
http://ReedH.com/mmn