Business Cards

How To Use Them In The Mortgage Industry....
And

What They Should Really Be Used For:

Let's talk about what a business card really should be used for if you’re a mortgage professional, also, lets look at a quick example of what to do with them...

In my opinion, business cards don't have to be "fancy" in order to work well; in fact, they don't need to have your picture or be in color. They can be the "cheapo" kind you buy at OfficeMax or Staples—on white or goldenrod cardboard with black ink. None of these things makes any difference.

]The only thing that matters is what the business card says and what it's used for. In my opinion, you should have two things on your business card:

     1)    Your name, address, phone number and all the important information, and

     2)    Your offer of something that a prospect will want to call for.

For example, your business card could offer a “FREE REPORT (this is a long form sales letter with informative inserts), on the front and/or back, and say something like this at the bottom:  "For a FREE REPORT that reveals how to refi and save so much, that... OR, purchase a choice, brand new, home for less than 50% of the price of renting an apartment or home, call 1-888-XXX-XXXX, 24 hrs, for a TOLL-FREE recorded message. Get a copy of this Special Report that most landlords and rental agents are praying you never read!"

Now, isn't that a lot better than putting, "Number One Mortgage Broker In Miami"?        

A third thing you should have on your business card besides offers of FREE reports is a 24-hour, toll-free number-message line. For instance, a toll-free number different from your home or office that says something like:  "Or, call 1-866-XXX-XXXX, 24-hours, to leave a message for us anytime. We will get right back to you. This message line also carries special announcements about our current specials!” (or whatever), so please call anytime."

Then, set up a toll-free number with two menu options:

Click here for info about a toll-free recorded message line of your own

1) "Hi, this is Jack Koenig from Creative Home Loans. I'm not in right now, but please leave your name, address and phone number, and I'll call you right back".

Or

 2) Your message could be: "Punch 1 to leave a message; punch 2 to hear about our next FREE Dream Home Seminar; etc."

This second line, pre-recorded message, should be offering something happening in your office, something you're doing personally, special pricing or rates, or some special tip of the month. Or, even a piece of information you think would be interesting and fun for people to listen to—giving them a reason to call again.

See, the whole point of a business card is to get people to call you. It's not supposed to develop your image, and it's not supposed to give you name recognition.

How’d you like a Pre-Recorded 800 Message Line....the best loan officer-salesperson who works tirelessly 24 hours a day ... 7 days a week (and holidays) getting you more loan leads and converting more sales for less than a buck a day?

There’s a new “Free Report” that shows you how at:

Recorded Message Magic