WHAT TO WRITE ON A SIMPLE POSTCARD, FAX, FLYER,
IN A VERY BRIEF LETTER, TO STIMULATE BUSINESS
FROM PRESENT/PAST/LOST
MORTGAGE CUSTOMERS

Example:

Dear John & Mary,

     I was just going over my customer records and I noticed that, even though
you've been a client for years, you've never once come in for one of our
recommended "Confidential Mortgage Program and Debt Reduction Analyses
"Check-Up". Most don't know it, BUT, there are many - BRAND NEW - mortgage
programs that we are now offering that could very possibly save you many,
many thousands of dollars a year. Normally we charge for this valuable -
detailed "Check-Up" service... Please fell free to use this postcard anytime
during the month of July for a free "Check-Up", also, I hope you'll recommend
this service to as many of your family members and friends as you like. There's
nothing like saving a fortune for yourself - AND - being a hero to your friends!

     If you want to know more about this valuable service, just call my special
24/7 toll free recorded message line, at, 800-000-0000 ext 0000 or go to
www.???????.com.

Reed Hoisington

Back Of Card

"One thing I insist on," says Reed Hoisington, "is that we treat our clients like
human beings, not account numbers. Most times, going to the bank to beg for
a loan is worse than going in for root canal work. Those bankers make you
feel small.  We do the opposite. Here, you'll be treated with dignity and
respect, the way I'd treat a friend or member of my family."  Hoisington's
company also offers in-home appointments, personal service by phone, 24
to 48 hour approvals (in many cases), and other services and benefits not
typically available at banks.
 
A few notes: this offer is open to any home-owner regardless of whether you
have good credit, blemished credit or poor credit, regardless of the amount
of equity in your home, regardless of your current bank or mortgage company.
There is a refinancing plan that will "fit" you and your needs. We guarantee it -
or we'll treat you to a steak dinner. We are a local company managed by
people with over ??  years' experience in mortgage lending, and we are
dedicated to treating you like a fellow human being (not an "account" or a
number), with dignity, courtesy, understanding and professionalism.  We
know that revealing personal and financial information to strangers is
unpleasant and intimidating; we respect your privacy; and we are here to
help you get from wherever you are to a much improved financial position.
You will be treated as if you were a friend of the family. And you will get
truly expert advice and assistance.

My name is Reed Hoisington, President, ????? Financial Services

++++++++++++++++++++++++++++++++++++++++++++

Stay Tuned for more "Magnetic Mortgage Marketing Tips" comin' your
way soon!

Reed Hoisington
V.910.484.5216
F.910.485.3524

Now available: A very detailed "FREE REPORT" about
how any mortgage professional can "Mail for Mortgage
Leads". We guarantee the results... View the report at:
http://www.reedh.com/mail

Take a 30 day, 0-risk, pay nothing, test drive of Reed's
new "MortgagePro" lead generation website, just go to:
http://www.reedh.com/mbw.

If you want the most cutting edge mortgage marketing and
business building advice and instruction... then order my
September 2004 Bootcamp-In-A-Box, you won't be sorry,
just go to: http://www.reedh.com/bcbox04