Attention Financial Advisors: STOP wasting money on mortgage advertising guesswork STOP wasting time on cold call prospecting grunt work |
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| Attention Financial Advisors: STOP wasting money on mortgage advertising guesswork STOP wasting time on cold call prospecting grunt work |
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STOP Wasting Money On Mortgage Advertising Guesswork STOP Wasting Time On Cold Call Prospecting Grunt Work
How MAGNETIC MORTGAGE MARKETING Amazingly Powerful Advertising, Marketing, Direct Marketing, Customer / Client Attraction & Persuasion Strategies REVEALED...
Dear Fellow Mortgage Professional- Friend, If you own a Mortgage Business of ANY kind: How would you like to stop being an "advertising and marketing victim"?... Finally get accurately measurable, quick results from each and every dollar you put into ANY kind of advertising, marketing, or promotion? At will, attract a flood of new customers? At will, spark a huge cash flow surge? Define and DOMINATE any "target market" of your choosing…..for less than $2.00 per prospect? (It doesn't matter if you own a company selling sophisticated jumbo products only to the Fortune 1000 or a local broker selling to family and friends, incredibly what I'm about to reveal to you can "re-invent" your entire marketing process for the better!) If you are a Loan Officer: How would you like to end cold prospecting once and for all? Possess new, powerful ways to magnetically attract prospects that are pre-disposed to view you as an expert ally and advisor, pre-disposed to buy from you? Put an end to being "screened", to phone tag? Have qualified prospects eagerly asking you to make time to see them? If you are a Sales Manager or Marketing Executive at any size mortgage company: How would you like to cut all the fat, waste, even the uncertainty out of your company's advertising…..AND…..make your salespeople immensely more productive? All those benefits and many more, are readily available -- with my marketing strategies, notably my "Magnetic Mortgage Marketing Systems". |
 My name is Reed Hoisington. You've probably heard of me. I've been in the mortgage business for 19 years. I've had some very big successes. I've personally employed as many as 300 loan officers and 70 telemarketers. There are over 59 companies whose founders learned the ropes working for me. I even co-founded one of the largest, regional, "famous name", B/C mortgage companies that does massive TV advertising. (I'm professionally uncomfortable with using the name here.) I've pioneered new ideas. I've been (and am) controversial and criticized. Gossiped about. Sought out by the biggest of the big companies. Private clients pay me $800.00 and hour for consultations; $7,500.00 to $15,000.00 plus royalties to develop marketing documents, tools, and campaigns.
One of my hottest, most in demand consulting specialties is "Magnetic Mortgage Marketing" and we get rave reviews from the people who acquire and use my Magnetic Mortgage Marketing Systems and Strategies. What People Using Reed Hoisington's "MAGNETIC MORTGAGE MARKETING SYSTEM" Strategies Have To Say:
I promise you that you, too, will be amazed at the power of my unusual yet proven methods to virtually transform mortgage businesses and loan officer careers from struggle or 'average' to meteoric growth and extraordinary success at blinding speed. If you act quickly, you can put my "marketing wizardry" to work for YOU now, on a zero risk basis. In this letter, I'm going to tell you exactly what my Systems can do for your business and career.
I Know You May Go To A Lot Of Seminars, Hear A Lot Of Speakers, And Own A Lot Of Books And Tapes. Still, I Outright Guarantee You've Never Gotten Your Hands On Anything Quite As Powerful And Practical As My Materials. I have assembled a product like no other -- yes, it includes audio cassettes, but you MUST NOT prejudge it because of that. This is actually a complete "TOOL KIT".....real tools you take and use in your business. It's called “THE MAGNETIC MORTGAGE MARKETING SYSTEMS KIT” and you might think of it as a complete, transformational marketing department in a box. Actually, this is such a unique product it is hard to describe, but I'm going to take my very best shot. I have a Marketing System, a Client Control System, and a Growth Management System. Combined, they empower you to achieve maximum income with minimum hassle, in minimum time, in this business. Let me briefly describe each of these three Systems: “Reed's Freedom Marketing System Puts You On Your Boat, The Golf Course Or In The Backyard With Your Family While Eager New Clients Screen and Qualify Themselves For You And Literally Line Up, Waiting For Your Expert Assistance” When I came back into the mortgage business, I was absolutely committed to doing it without sacrificing my lifestyle. Look, in 14 years, I've experienced a lot, so I know what works and what doesn't. I'm one of those people with all the "goodies" - my daddy worked for me, not the other way around. In the past five years I immersed myself in "DIRECT RESPONSE marketing" and invested hundreds of thousands of dollars consulting with direct response experts outside our industry, in search of radical new, breakthrough strategies. With all that combined, I've been able to return again to this business energized, enthusiastic, and doing business within these rigid parameters:
And.....with maximum efficiency. That means I use: "Auto-Pilot" processes to attract and to screen and to qualify clients so I and my people invest personal time with people who are 90% likely to convert and close. With my ads, postcards, letters, coupons, yellow pages ads, and with exactly the unusual messages I've constructed, with my approach, you can attract all the good new clients you want as easily as if you were "magnetized." Just for example, how badly would you love to have a series of simple letters that, when sent to the right people, as instructed by me, always cause qualified prospects to call, qualify themselves, then ask to meet with you, and who view you as a trusted, expert advisor? How about a newspaper ad so radically different from every other mortgage ad your peers and competitors will think you've lost your mind for running it, but you'll laugh all the way to the bank? Or how about what to write on a simple dirt-cheap postcard that brings in a flood of leads? Or a method that guarantees you get at least one solid referral from every closed deal? Or a marketing strategy that lets you target precisely the prospects you want? These are just a few of the "tools" I can hand you. The net result is: better, motivated, educated, loyal clients from less effort. Reed's Iron-Cage Client Control System Nothing's worse than doing all the work of attracting and educating a good prospect, then having their old mortgage holder "awake" from its lazy slumber and steals the deal right out of your hands, or a competitor with a bait-n-switch ad "steal" them away from you. That's one of the reasons I've built "Client Control" into my System. It just doesn't make sense to stir up massive numbers of leads if you can't control them. You spend ad dollars and work hard to make money for everybody else! That's no good. For example, the way the client is attracted and sold in the first place determines how vulnerable they are to others' advertising or late-in-the-game interference. You can pre-empt competition. You can put your client in an "iron cage" where nobody else can get to them. I'll show you how. For example, I'll give you a "retention letter", one you can send while the loan is being processed, that cuts the old mortgage company off at the knees. Then, I'll reveal why most brokers get so pitifully few referrals. How you can virtually guarantee at least one good referral per closed deal. (This alone could double your income, without a dime spent on additional advertising.) Reed's Tough-Minded In my 17 years, I've started 3 companies from scratch, and in several cases, built big businesses. Once, as many as 300 brokers, operating in 23 states. I've been sued, cheated, stolen from, used, abused and tattooed. I've made some very dumb mistakes. I've peed away millions of dollars on different preventable problems. So maybe I'm not the brightest bulb. But I've only made each mistake once. And I've carefully engineered "counter methods" for every glitch I've ever run up against. Gradually, I've stitched these methods together into a logical, comprehensive approach to managing growth AND protecting the money you make. For example, I'll talk with you bluntly and openly about:
Nothing Like This Believe me, I've looked. I've answered every ad. Read every book, gone or sent But I've gone even a step further. About a year ago, I met Dan Kennedy. You probably know him or know of him. Maybe you've seen him speak; he addresses over 200,000 people a year and often appears with guys like Zig Ziglar, Tom Hopkins, and Brian Tracy, as well as former U.S. Presidents, General Schwarzkopf and General Colin Powell, Larry King, famous athletes, coaches, authors and entertainers. He is hired by top companies to teach their people "different" marketing strategies. Maybe you've read one of his seven books available in bookstores, like "How To Succeed In Business By Breaking ALL The Rules." But maybe you don't know he is one of a handful of leading direct response advertising consultants in all of America. He routinely commands fees of $25,000.00 to $50,000.00 to create a direct-mail campaign! He even produces or consults on a lot of those infomercials you see on TV. Most importantly, he has helped different successful people develop innovative marketing systems for a number of niche fields, including dentistry, chiropractic, insurance sales, real estate sales, printing, carpet cleaning, photography, and more. When he heard my story and saw what I was doing in the mortgage industry, he told me, "You MUST package this up and share it with your industry." Then I retained him to add value. Not only has he worked with me to "supercharge" my own mortgage business' marketing, he has contributed to the System that I now offer you. And in this industry, his help is exclusive to me, and to my System users. So I've combined my 18 years of unmatched experience and success PLUS my recent 5 years' dedicated immersion in direct-response PLUS my most recent success in applying my entire System with my newest start-up company PLUS, exclusively, Dan Kennedy's input.....ALL into a 1-2-3, A-B-C-to-Z Success System that you can use to multiply your income right now. By Now, I'll Bet You Are "Worrying" About The Price..... Most people guess we're into the $2,700.00 to $1,997.00 price range. Fortunately, we are not. The price for everything included with my "Magnetic Marketing System" is only $697 for the BASIC, $997 for the PREMIUM and $1,497 for the PLATINUM (that's a full $300.00 to $800.00 off the regular catalog price). There's more: I've even arranged it so you can order instantly on line, call in your order or fax in the order form, now it's quickly available for everyone. Best of all, this System is so powerful that I can back it up with this Triple Guarantee: I Dare Anyone To Match My Amazing
On this basis, won't some cheesy scumbags just rip me off? Go stand at the photocopier for a week and copy everything, then send it back for a refund? Well, probably. But that's a small price for me to pay, to do business with integrity, and to make it possible for honest, sincere people looking for a better way to find it. I take all the risk. You take none. Now, here's what I have put together, to put in your hands:
OR, My Premium System Package: Includes Everything In The Basic Package, plus:
OR,
Let's quickly look at each part of the System Packages: Each of the Manuals is like a seminar-in-print, each made up of 50 to 70 specific how-to Strategies, each presented in a brief, direct, quickly understood way. My FREEDOM MARKETING MANUAL tells you how to get the leads and clients you want with highly efficient, measurable, "different" advertising and direct-mail, without cold calling AND how to "screen", qualify and move them along through the process with "auto-pilot" methods and tools, so you make more money with less work. My IRON-CAGE CLIENT CONTROL MANUAL tells you how to use "power positioning" to secure the absolute trust and loyalty of you’re prospects and clients, how to protect your deals, and how to get referrals from every client. My TOUGH-MINDED GROWTH MANAGEMENT MANUAL deals with the most important keys to hiring, training, managing and motivating a team, safeguarding your interests, positioning your business uniquely, maximizing profits and more. If you paid a franchise fee to get these manuals, you might invest $15,000.00 or more. If you hired a consultant to provide all this to you, at least that much. If you could find and attend a one-day seminar on each of these topics, you'd pay at least $395 to $995 or more per seminar. So, what value should we assign to my Manuals? I cannot imagine anybody getting to anything less than $199 each. Next, my COPYRIGHT-LICENSED TOOL KIT here, I give you my very best, proven ads, postcards, coupons, sales letters, retention letters, referral promotions.....those that have worked for me consistently, over the years.....and my newest, "hottest" ones that I am using successfully right this minute. You get over 50 of these unique tools. If you hired somebody who really knows what they're doing, like me, to create all this from scratch for you, you'd have to pay somewhere between $25,000.00 to, more likely, $75,000.00 to $100,000.00. However, I'm handing you all of these tools, which you can "tweak" to suit you and use as you wish. Pick, choose, grab and go. And for a tiny fraction of what it would cost to get one, let alone fifty. Just $500.00. And that includes a 12-month unlimited use license. (Annual renewal fee of $250.00 required.) Next, COACHING AUDIO CASSETTES I've assembled six audiotapes where you are talked through all my materials and methods. These are NOT fancy, "produced" tapes with music and radio voices. Just real people talking to you just as I would in one-on-one coaching. This way, you'll get a real sense of what I'm teaching you, the experience that went into this. You can get a thorough understanding easily, by listening while you drive to the office. These days, when I (very rarely) do private consulting, the fees start at $300.00 an hour. So these Audio Tapes represent about $1,800.00 in coaching value. But because it's on tape, not in person, I figure it ought to be discounted by, say, 2/3rds. So call it $600.00.
.....but you do NOT need to invest $1,697.00. You are getting this information very early in the game. By that I mean, I have only recently decided to package and publish my "trade secretes". I've only just started offering this System Package. So, yes, I fully intend to require the full $1,697.00 fee in the near future. But for now, I will discount the fee by a full $1,000.00. (All I ask in trade is that, when you get exciting, profitable results, you will give me your success story and allow me to use it in my advertising.) So, right now, you save $1,000.00. And remember, you take no risk. In addition, I've prepared (6.) a BONUS SERVICE SUPPORT PACKAGE to encourage your immediate response*. Included, there are two MARKETING TOOL CRITIQUE & REVIEW CERTIFICATES that let you submit your ads, letters, etc. to me, for my comments and suggestions. And one TELEPHONE CONSULTATION CERTIFICATE, entitling you to 15 minutes of phone consultation on designated call-in days or participation in a group teleconference. Details are sent with your package. This is more than $300.00 in personal support, free - with your immediate action*. As an option, you can acquire my Premium System Package, which includes everything in the Basic, plus the Bonus Package*, plus:
In my OPERATIONS TOOL KIT, you get a sales training manual, sample employee manual, over 50 internal forms and checklists, follow-up prospect and client letters, and more. You are certain to find a "gem", bottom line. In my TELEMARKETING FOLLOW-UP KIT, you get actual scripts for follow-up on leads, answers to frequent consumer questions and objections, and strategies I've invented for keeping the sales process on track from first conversation to closed deal. My ULTIMATE RESOURCE HANDBOOK is worth the entire investment, if this was all you got for your money!!!!! Industry insiders have asked me for this, for years! This is what prompted one company to offer to buy me out, and keep my Systems out of your hands. You get: the scoop on non-compete agreements, how to get free press, over 100 Sales Secrets for your "Trip To The Top," and how to make money from every lead you generate...even those that don't close! My Yellow Pages Guide: In this manual I’ll show you how to put together a Yellow Pages ad that really pays off. I’ll tell you the “myths and lies” you hear from the phone book reps – what to believe, what to ignore. As you know, Yellow Pages advertising is a monthly expense. A big monthly expense. But it is also a big opportunity if you know my secrets. The entire Premium System Package has a value of over $2,697.00, and I intend to require that investment in the future. Right now, you save $1,700.00; your investment is only $997 for the PREMIUM. (Remember, guaranteed, no risk.) As an option, you can acquire my Platinum System Package for mortgage company owners which includes everything in the Basic and Premium, plus the Bonus Package*, plus:
Why You Must Respond Now Heck, what's the point of waiting? Everyday that goes by without you having and using my System probably costs you more in lost business and waste in advertising or prospecting that the entire investment required. After all, just ONE deal you wouldn't get otherwise repays your entire investment. Yet, I know the temptation to procras- tinate is going to rear its ugly head. So I want to "incentives" you to either fill out the secure order form or pick up the phone and call in right this minute: First of all, you get the BONUS SERVICE SUPPORT PACKAGE only if I receive your Response by or before the date stamped in red ink on the enclosed Response Form. To get my personal assistance, you must beat that date. Second, with either Basic or Premium, you'll get a FREE 60 DAY MEMBERSHIP TO MY INNER-CIRCLE, your choice, Silver level or Gold level, you decide the amount of information and help and support you need. The Inner-Circle is my program to guarantee you that I will be there for you all the time. Providing the support you need…and deserve. As part of my Inner-Circle you will receive my special newsletter, “Reed’s High-Profit Report”, which features "hot" new strategies, instructive ad or letter critiques, Q&A, interviews with successful brokers and more. Third, respond IMMEDIATELY, and I'm going to send you a book by my colleague Dan Kennedy that I believe you MUST Read. His book "The Ultimate Sales Letter" will give you the 28-step formula he (and now I) uses to create unbelievably productive direct mail. This book is a $30 FREE GIFT that I'm sure will be worth a whole lot more than that to you! What Do You Have To Lose? Maybe some frustration, some struggle. Maybe some long-held beliefs about the mortgage business that are actually getting in your way. You CANNOT possibly lose a penny here. You are fully protected by my Triple Guarantee. The only way you can lose is by losing out, by doing nothing. You may gain not only money but also lifestyle benefits. Less stress, more enthusiasm, a more creative approach, more freedom and time for your family or personal enjoyment, a sense of security about your continued success regardless of competitive pressures, even the opportunity to grow a much bigger business at your option. Here's How To Get Your MAGNETIC MORTGAGE MARKETING SYSTEMS KIT At The Very Special Discount (This IS a limited offer. Act now!) I have allocated only a certain, limited number of Kits at this deeply discounted price. As a result, I can only extend this invitation to the first 129 people who act right away…I need your response immediately! (After the 129th order - I reserve the right to not accept any more orders at this price.) There are 4 ways to order: One: Click here to use our safe and secure online ordering system, and use your American Express, VISA, MasterCard or Discover card. All Internet orders receive priority handling and shipping within 48 hours. Two: You can FAX the Printable Order Form Three: You can CALL in your order at: (910) 484-5216, Monday thru Friday, 12 to 8 EST. We can do a check by phone, but only if you call in. Four: You can SEND your order in by mail, with your personal or company check to: Reed Hoisington Publishing, Inc, 2413 Morganton Rd., Fayetteville, N.C. 28303. I urge you to act on this opportunity today, right now, while it is fresh in your mind. Let me PROVE to you that you are working too hard to make a top income in the mortgage business!
QUESTIONS & ANSWERS Here are some of the most commonly asked questions we got from present Clients: Q: Does it cost a lot of money to use your system? A: Some of my strategies cost almost nothing to use. Others replace things you're already spending money on. Others require a few hundred dollars, some thousands. My most recent, best newspaper ad, for example costs as little as $500.00 to run and is producing net income at a 10-1 ratio. Remember, I guarantee at least $10,000 of profits you know you wouldn't obtain otherwise. I included such a ballsy guarantee to dramatize the fact that my System is proven to be profitable. Q: Who should get and use your System? A: I don't care if you're a one man shop, a start-up, brand new to the business or you are the President of a big operation. I've been both. There's very valuable information and actual tools here for both. Q: What's different between you and the other mortgage marketing wizards? A: Some of those folks have good information. But some have very limited experience, some just a few years, heck; some aren't even in this business and have never sold a mortgage or re-fi. Also, they are all very limited in scope. Most are focused just on getting leads. I really have three Systems in one packager and address every step of this business, Finally, simply, I tell it like it is. No sugar coating. No untested "ideas” Just real, blunt, street-smart, experienced-based stuff. Oh, and I dare anybody to match my guarantees. And I am now including personal assistance as a bonus. Oh, and I'm the only one who has exclusively brought Dan Kennedy to my project. The list goes on. Q: Why can't I just learn it all on my own? Why should I pay you for it? A: You CAN figure it all out on your own. I pretty much did. For 14 years. But I've put it all together in one place and made it quick and easy to get. I've also included a license to use all my copyright-protected tools. You just plug in your business identity and use 'em. You could pay thousands to a fancy-pants ad agency and not get a tenth of the value delivered in my Tool Kit alone. Q: You mentioned you were controversial. That means? A: Well, look, when you go out there with outside-the-box strategies and stand-out-from-the-clutter advertising, you aggravate competitors and ruffle the feathers of people committed to the old ways. There are plenty of' folks who don't like me. But I've learned to be most concerned with what works, not what the boys at the country club approve of - to be most interested in the response of clients, not of peers. So I guess no industry association's gonna give me an award. But a whole lot of brokers across the country are thanking me left and right for pointing them in a better direction. In any case, the one thing no one can argue about is that I guarantee my advice, so YOU cannot lose even a penny by trying my System. © 2003 Reed Hoisington Publishing, Inc.
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