Another Fact-Filled, Lead Generating,
Time Saving, Money Producing
Marketing Tip From Reed Hoisington
"How To Double Or Even Triple Your Profits Doing Consistent Sequenced Mortgage Marketing...
It has come to my attention that some of you still aren't doing what needs to be done in order to maximize your mortgage marketing results. Some of the members of my “Magnetic Mortgage Marketing System” call the office and say something like...
"I sent out 2500 faxes, got 41 calls to my voicemail, sent each one the FREE report and only got 4 people who called me for appointments - I expected a better response."
This kind of comment lets me know that many of you still haven't realized the importance of consistent, repetitive follow-up.
To begin with, a 1.8% response when faxing an ad to a cold list who never heard of you is pretty darned good!
Second, getting 10% of the people who receive your first report to pick up the phone and call you to schedule an appointment is even more astonishing since most people are satisfied with a 1% response to their marketing messages -
"We're Talking 10% Response To Just One Marketing Campaign - Wow!"
But, if you're smart, you're not going to stop there. NO WAY!
Being the eager beaver you are, you're going to get someone (either yourself or a $9/hr. telephone person) to follow-up with the people who requested your "FREE REPORT" within 5 - 7 days to schedule an appointment (by phone or in person) for a FREE cost saving consultation that normally costs $150, but that you'll give them "FREE" if they sign up within say the next 5 days of getting your fax broadcast or voice broadcast mortgage marketing message .
Some of these people will sign up for an appointment, and some will say... "We're not ready to get started on this yet."
Your response should be - "That's fine. You know from time to time we also offer workshops and seminars on various mortgage and finance related topics. Would you like us to let you know when the next one is coming up?"
Before hanging up, you should also say "Oh, by the way, would you like us to keep you on our contact list so you can get updates on other interesting information about how to get out of debt, save on interest payments, buy a house with little or no money down, refinance your current mortgage …etc."
If they say "No" to both of these questions, remove them from your list. If, on the other hand, they say "Yes" to either of these questions, you go to step 2.
About 10 days after you send out the first letter/report, you send out a carbon copy of the first letter/report except with one minor change.
You print it on different color paper... like yellow or orange and you put the words...
***2ND NOTICE***
...blazoned across the top of the FREE report.
You should also add these new sentences to the beginning of the
"How To Escape The Debt Rat Race" FREE REPORT letter...
"Dear Friend,
About 2 weeks ago, you requested this FREE report from my office. For some strange reason, I haven't heard from you, so I thought I'd send you another copy just in case you misplaced it or set it aside."
Let me prove how much this can really mean to you....
Then, if they don't respond to the 2nd Notice, I'd get someone on the phone 5 - 7 days later to follow-up and schedule the appointment.
If they still don't respond, you send a 3rd copy of the same letter about 2 weeks after that saying…
***FINAL NOTICE***
...blazoned across the top of the FREE report and make sure this copy is printed on a different brightly colored paper than the 1st or 2nd Notices.
You should also add these new sentences to the beginning of the letter…
"Dear Friend,
Over the past month, I've sent you 2 separate copies of this FREE report, and I still haven't heard from you.
Quite frankly, I'm puzzled. I'm offering you a no-risk solution to escaping the debt rat race, paying of those credit cards, lowering your monthly payments and taxes, saving for your retirement, etc.
Heck, I'm even offering to buy you 1 FREE hour of my time which I normally charge $150 for-plus I'm offering a "Steak Dinner for Two" guarantee , if I can't help you save BIG dollars.
This is my absolute last notice to remind you to pick up the phone and schedule your FREE cost saving consultation before it's too late!
Read this letter now and then pick up the phone and call my office immediately to schedule an appointment."
Then, you should follow up within 5 - 7 days with 1 final call to schedule an appointment. If they still don't respond after the 3rd Notice, I would start sending them a monthly newsletter or postcard follow up, which includes promotional inserts about your GUARANTEES, FREE reports, seminars or anything else you want to promote. And before I forget, you should be faxing, at least, 2500 - 3000 fax ads each and every week!
You're probably saying to yourself, "But, Reed this sounds like an awful lot of work, and isn't it going to cost me a lot of money to do this?"
Listen up, buckaroo; it's going to cost you bushels full of money, if you don't do this! Let me give you a personal example that will prove my point beyond a shadow of a doubt. I fax ads nationwide for my “Magnetic Mortgage Marketing System”. I get approximately 1,000 - 2,000 leads every single month. I send out not just 1 or 2 or even 3 FREE reports... I Send over 6 Follow-Up Notices To Every Lead Before I Give Up On Them! Why do I do this? Simple - Because it makes me a boatload of money! I get about 5% to sign up after my 1st Notice; 3% to sign up after my 2nd Notice 2% after my 3rd Notice, and another 4% to sign up after 3 more postcard mailings.
Is it worth it? You tell me.
What would happen if I just sent out 1 letter? That's right; I'd be leaving a lot of money on the table.
Don't dismiss what I'm saying -
This Secret Has Literally Put An Extra $250,000 Per Year
In Gross Profits Into My Business!
So, is it worth following up with unconverted leads?
Of course it is!!!!
And, if you're saying, "But doesn't it cost a lot of money to follow up?" The answer is not really. It shouldn't cost you much more than about $1 per mailing - that's $3 for 3 mailings. And if you are providing a service like debt consolidation which is one of the key marketing strategies I discuss in our FREE report, you're charging anywhere from $2,000 and up for your service, plus if you do a good job, you should convert 25 - 50% of these people into other commissionable LOAN products, and about 50% of your clients should refinance with you in EVERY 3 TO 5 years. So do you think it's worth a couple of bucks to go after these leads?
Of course it is!
Ready to discuss a lead system for your company? If your serious, call my office at 910-484-4519 12:00 to 8:00 EST.
My company, RHPI, specializes in lead generation systems for mortgage professionals...
We are the ONLY mortgage lead generation company that:
* GUARANENTEES results or you don't pay!!!
* Helps teach you how to convert leads to CLOSED loans!!!
* All my account executives are VERY skilled SUPER brokers!!!
Stay tuned...for more new "Magnetic Mortgage Marketing Tip's" comin' your way!
Reed Hoisington
Executive Director, RHPI|
Tel: (910) 484-5216
Fax: (910) 485-3524
Email rhpi@nc.rr.com
If you would like more information on how to get qualified MORTGAGE leads, a bigger pipeline and referrals for your mortgage business, CLICK HERE to get a copy of my FREE Report "How Any Mortgage Broker Can Add An Extra $5,000 - $25,000 Per Month To Their Existing Business With No Cold-Call Prospecting."
If you're a mortgage company owner and you really want to GROW your mortgage business in 2002... maybe you'll qualify to be part of my "Masters Coaching Program". There's only 11 slots left!!! http://www.ReedHoisington.com/coaching.htm
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Sign up now for: "Magnetic Mortgage Marketing Tips" the mortgage
industries best "FREE" online newsletter! Access it...right now
at: http://www.ReedHoisington.com
I'd like to ask you a favor. Mention this 'Magnetic Mortgage
Marketing Tips' to one of your business associates and ask them
to subscribe at http://www.ReedHoisington.com you’ll be giving
them the greatest gift ever!
If you would like more information on how to get qualified leads, sales and referrals for your business, CLICK HERE to get a copy of our FREE Report "How Any Mortgage Broker Can Add An Extra $5,000 - $25,000 Per Month To Their Existing Business With No Cold-Call Prospecting."
You are welcome to copy this page and post it on your web site or use it in your newsletters. The only requirements are:
- You must copy the entire article and make no changes whatsoever.
- You must include the signature file below at the bottom of my article.
For more FREE articles, tips, newsletters and expert opinions on how to get more qualified leads, sales, and referrals for your business, you can visit the RHPI website at http://www.ReedHoisington.com/
Or, you can sign up for Reed Hoisington’s FREE Magnetic Mortgage Marketing Tips Newsletter which contains dozens of proprietary marketing secrets and strategies on how to skyrocket your sales and profits. To subscribe, simply complete the form below:
Reed Hoisington
Executive Director, RHPI
Tel: (910) 484-5216
Fax: (910) 485-3524
Email rhpi@nc.rr.com
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