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Questions & Answers

"Newspaper Tear-Sheet 
Direct Mail Program" 

Read below...  I'm sure I'll answer of most of your important questions!

 

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Q: What are the exact steps to follow to begin Reed's "Newspaper Tear-Sheet Direct Mail Program" For Mortgage Lead Generation?

A: The following steps will get you started in the "Newspaper Tear-Sheet Direct Mail Program"  campaign

1. Just sign and complete the enrollment forms and fax them to 910-485-3524. If you'd like to download the enrollment forms please select the following link: Direct Mail Enrollment Forms.
    

2. Complete and sign the two hotline enrollment forms and fax them back with your "Newspaper Tear-Sheet Direct Mail Program"  Enrollment form or a note explaining how you will be receiving calls from your campaign along with the phone number and extension to place inside your mail piece. If you are ordering a hotline click the following link. HOTLINE ENROLLMENT
    

3. Complete the list request form and fax that back to 910- 485-3524. If you have a list you should email the list to reed@reedh.com. On the subject line place the following information:  your name-company name-Direct Mail List. Attach your list in a Excel (CSV) format with the first and last name together in column A, the street address with any apt or suite the recipient has, city, state, zip code. Be sure to add your name and address and two other seeds to receive a copy of the Direct Mail Piece. If you are ordering a list click the following link to download the list specifications. LIST ORDER FORM.
    

4. Decide how many letters you'd like to mail on the 1st drop and be ready to pay at that time. NOTE: (2,500 min per drop @ .95 each) * At least 2,500 Tear-Sheets must be mailed monthly until this campaign is completed or $2,375 will automatically be charge (each 30 days from this date) and the mailers will be shipped to you, fully prepared, to be mailed when you are ready. If scheduled payment is declined or is not received within 45 days of payment or client voluntarily defaults the remaining stored Tear-Sheets will be destroyed or after a $500 cancellation/default charge is collected can be mailed to client.
    

5. You will receive a confirmation email we have received your enrollment forms and a call from the marketing consultant assigned to your campaign within 3 days.
    

6. Look for your "Newspaper Tear-Sheet Direct Mail Program" Information Packet which will arrive by UPS within two business days.
    

7. Listen to all the audio's that arrive in your "Newspaper Tear-Sheet Direct Mail Program"  Information Packet and fax or email back the questionnaire follow-up enclosed in your packet to your marketing consultant.
    

8. Prepare the reports and inserts found on the CD enclosed in your packet which will also arrive to you in your confirmation email.
    

9. Your Marketing Consultant will handle the rest and you just sit back and wait for the calls to come pouring in.

Q: How much do I have to pay for each mail drop? "I understand that there's a cost to get the printing done, to buy a list and to get a recorded message line set-up, BUT, how much is it going to cost me to get the letters mailed out each time?"

A: .95 cents per letter mailed...  this includes: The envelope - personalized hand written post-it note - hand addressing the envelope - 1st class stamp - folding - stuffing. NOTE: (2,500 min per drop @ .95 each) * At least 2,500 Tear-Sheets must be mailed monthly until this campaign is completed or $2,375 will automatically be charge (each 30 days from this date) and the mailers will be shipped to you, fully prepared, to be mailed when you are ready. If scheduled payment is declined or is not received within 45 days of payment or client voluntarily defaults the remaining stored Tear-Sheets will be destroyed or after a $500 cancellation/default charge is collected can be mailed to client.

Q: When do I have to pay for each mail drop I ask you to do?

A: You will have to pay before each mail drop you ask us to do... EXAMPLE: Lets say you want us to mail out 5,000 letters* ... before the letter shop does the production work we would need you to pay $4,750 (.95 X 5,000 = $4,750). * At least 2,500 Tear-Sheets must be mailed monthly until this campaign is completed or $2,375 will automatically be charge (each 30 days from this date) and the mailers will be shipped to you, fully prepared, to be mailed when you are ready. If scheduled payment is declined or is not received within 45 days of payment or client voluntarily defaults the remaining stored Tear-Sheets will be destroyed or after a $500 cancellation/default charge is collected can be mailed to client

* Some clients want to mail less - some want to mail out more (2,500 is the minimum we will mail per drop)... It's up to you to determine what type of appetite you have for leads and how your staffed to handle responding to those leads.

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Q: What is a Hotline - 1-800 Toll-Free Recorded Message Line? 

A: A hotline is a 24 HOUR voice recorded message line. You have 100 extensions that can be scripted for any marketing you do. There is an opening script which goes something like this: "Welcome to the home buyers and home owners information line. Please enter the extension found beside the number you dialed." Once the caller enters the extension they hear another recording specific to the marketing piece that listed the number and extension. You can set up many extensions specific to a marketing piece, yellow page ad, business card and many other lead generating methods. Your hotline through RHPI comes scripted with 4 campaign messages and when you sign up for a hotline you receive the campaign reports and inserts that go along with those campaigns. Your hotline scripts can be set up to have a transfer feature where callers can press zero at any time and speak with a loan expert.  You decide what number you want transfers to be routed to. For more information on hotlines or to download your hotline enrollment form, please press the following link: HOTLINE

Q: Can I do the "Newspaper Tear-Sheet Direct Mail Program" without setting up a "Hotline" (1-800 toll free recorded message line)?

A: You can do the "Newspaper Tear-Sheet Direct Mail Program"  without a recorded message hotline - BUT, this voids the guarantee for the program it leaves us with no way to track your response... keep in mind that once the homeowner receives your mail piece and calls, you'll will need a systematic way of tracking their response. Using a hotline is the easiest way to keep track of this. It is also difficult for regular phone systems and a plain toll-free number to handle the many calls that come in at the same time without causing a jam in your phone system. Plus, there will be some people who call that do not want to speak with someone right then and our hotline offers the choice of speaking with someone live or a pressure free option  of just leaving their information. We have found that using a hotline will increase your response rate by as much as 40%.

Q: How Much Will A Hotline Cost Me Per Month - Is This A Big Expense?

A. A Hotline (after the $297 set-up fee) is $29 a month plus the long distance charges (.24 cents per min - average call is about .40 cents -100 calls is about $40 - the average bill is $75). This is  SMALL STUFF - The more calls you have -- the happier you should be!

Q: How long does it take from the time I decide I want to try Reed's "Newspaper Tear-Sheet Direct Mail Program" until it has my phones ringing?

A: You should allow about 14 business days from the time we receive your RHPI Enrollment Form until your first mail drop.  During that time you’ll receive supplementary materials to review, decide upon list options, have your phone consultation with your marketing consultant, proof your newspaper tear-sheet ad and mail specs and prepare anyone else who will be receiving the leads. 

Q: Why should I let you manage the entire  "Newspaper Tear-Sheet Direct Mail Program", for me, instead of doing it myself?

A: We have developed a successful strategy in Direct Mail Mortgage Lead Generation Marketing.  We already made the mistakes one can make in this medium and we have a track record that proves we know what we are doing. Also we have developed some of the best relationships with others in the industry that allows us to offer this complete marketing package. Our list experts know the best way to get a response from those that are on our list. When you Direct Mail through us you are tapping into an experience that has resulted in dollars, not going blind into a new world, but rather with a native guide that can lead you to success with Direct Mail.  The ad is the most integral part of the success or failure of a Direct Mail campaign.  We offer the BEST ads in the industry for this type of marketing.  They cannot be replicated.

Q: What type of response can I expect to receive from Reed's "Newspaper Tear-Sheet Direct Mail Program?

A: Under normal circumstances, Reed's "Newspaper Tear-Sheet Direct Mail Program" usually receive a minimum 1.5% response. EXAMPLE:

A total “marketing investment” is made of $10,000 spread out over a few months -- that’s with everything done FOR you. (Note: This doesn't include normal mailing list cost).

(You do NOT dig up any lists; you do NOT make any cold calls – in fact, you can go play a few rounds of golf if you like while the lead generation system works for you.)

This $10,000 investment delivers 150 really good leads (in some areas you can get as many as 300 leads).

Prospects who want a consultation and/or more information from you concerning how you may be able to help them with a mortgage or refinancing need. And, there’s nothing “sneaky” here either. These prospects are interested in discussing their mortgage needs!

That’s why 20% of these leads go to application. 30 of the 150 prospects will want to do business with you. (Of course, if your sales skills stink, your closing percentage may be poorer than this. But again, this is the typical/average result.)

On average, 60% will actually close (Sheesh, I hope you close 60% of the applications you take and work!). That produces 18 closed loans, 18 new customers...

At an average, commission/fee of $3,500.00 (if your average fee is $6,000.00 then that’s $108,000.00) - $63,000.00 in earned commissions vs. $10,000 invested! Over SIX TIMES your investment (some very skilled originators get nearly 20x their investment!).

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Q: Can I have you ONLY do the printing of the "Newspaper Tear-Sheet" and t I do the rest of the letter shop work with my own labor? It LOOKS like I can save .17 cents per mailer?

A: Sure you can, BUT, by selecting this option I void any guarantees and that an extra $300 per 10,000 - Tear-Sheets will be added to the cost of my program for tearing and S&H of the mailers. We have had clients attempt this HUGE task, their results and comments back to us have always been the same... They call or email us and say "I had NO idea how HARD it is to hand address and hand write the post-it notes and what do I have to do to send them back and have your people do this for us!". Sheesh, you need to be closing loans - NOT doing detail work!

See some  comments clients below that have tried mailing the NewsPaper Tear-Sheets themselves...

"I want to send whatever we have left back to whoever stuffs these envelopes--we have lost interest in doing this ourselves--it’s a lot of work!!!

"I thought my daughter could do the mailers this summer while on her school break, she even got my ex-wife interested in this easy $. Well, they did about 80 of the mailers and called me and said they'd rather do ANYTHING other then that work. So, how do I ship them back so you can get them mailed out?"

"Maybe you need to think again. One client said to me when he was starting his Direct Mail Newspaper Tear-sheet Program, “90 cents!!! Ah, heck…I’m putting my Mother to work this summer! She doesn’t have anything to do and shoot; I’d rather pay her the money.” To this I gasped and replied, “Are you punishing her? She’s gonna have a case of writer’s cramp from hell…And probably won’t speak to you for a very long time afterwards. So, three weeks later, I asked him, so how’s the program going??? He said, “Well, I know it works, my Mother did 4 of those things and we mailed them and I got 3 responses out of 4.” “Gosh, that’s awesome,” I replied. He said, “Yep, but now I have to hire someone to do the other 9996 and I’m having a hard time.”

I thought to myself, he received a 75% response from what he sent out, wonder how many responders he would have had from the whole list and then what about all the loans from that??? Boy, he could have paid for the program with his first drop!!! Sad point is, I checked his hotline last week, almost 3 weeks after our last conversation and no more response. He sent me an email saying he’d dropped the ball with his mailing-harder to find fulfillment locally. He should have left it to the professionals"
 

Q: How many loans will I close?

A: If you have completed the "Newspaper Tear-Sheet Direct Mail Program" questionnaire follow-up satisfactorily, you should close 8% (as long as you have basic sales and follow up skills) TO 25% (if you have good sales and follow up skills) of the calls responding to your mailers. You should take some sort of application on AT LEAST 60% of those that call you for more info. The clients we have who are very skilled with this step convert as many as 80%.

Q: Can I be an exclusive client in an area to avoid competition?

A: At this time we do not offer region exclusivity, however, if you purchase your list through us, we can guarantee that we are not mailing the Newspaper Tear-Sheet to the same list as another clients. (Note: just as long as you are abiding by the campaign guidelines).

Q: Why does this cost more than a regular mortgage mailer?

A: Reed's "Newspaper Tear-Sheet" is sent in a hand addressed envelope (not a computer generated font), the handwriting on the envelope matches the hand writing on the personalized  post-it note, attached on the newspaper tear-sheet, hand torn, hand folded, stuffed into an envelope by hand and a first class stamp is placed on the envelope. This also includes the cost of the postage and all the labor intensive work required to prepare the piece. Of course, you do have the option of just having us set-up and print the piece and have it mailed directly to you. Then you can prepare each piece individually for mailing. Of course, we cannot offer our guarantee if you choose this option.  But by selecting this option you void any guarantees and that an extra $300 per 10,000 - Tear-Sheets will be added to the cost of the program for tearing and S&H of the mailers.

Q: Do I have to mail all the pieces at once?

A: No, we do not recommend mailing all the pieces at one time. The amount of pieces mailed depends on how many people you have handling the leads. This should be discussed with your marketing consultant who will advise you and set up your mailings accordingly.

Q: What is your definition of a "LEAD"?

A: A lead is someone who has responded to the Newspaper Tear-Sheet mailer (called the phone number on the tear-sheet mailer) OR went to the website we provide and left their information OR transfers over from the hotline and speaks directly to someone in your office.

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Here’s all you need to do: Click here and print the Newspaper Tear Sheet Direct Mail ENROLLMENT FORM (adobe acrobat reader needed), print it out , filly complete the forms and return by FAX to 910.485.3524, anytime, 24 hours a day, 7 days a week. You’ll get same day confirmation that we’ve accepted you as a client, and within 12 business days or less, you’ll have our DIRECT MAIL System working for you, making your phones ring, ring, ring!

Or if you have questions, please call in and speak with Reed or one of his talented staff members, at 910.484.5216 between 1:00PM and 7:00PM EST Monday through Friday.

(*Note: we can only accept a very few new clients per geographic area.)

Mail Examples | Audio Explanation |  Details - Q&A  | Testimonials
 Who Is Reed? | Guarantee | Print Out This Report | Order Form