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The Top 10 Things That Every Mortgage Prospect Wants From You

Whether they are fully aware of it - or know it - or say it.

1. They want a mortgage to cost less, even if it's
already value-priced.

2. They want a mortgage faster/immediately.

3. They want you to come to them.

4. They want to be refinanced/updated/automatically.

5. They want a new mortgage even before they know a better
programs available or that they even need/want it.

6. They want a mortgage pre-customized to fit their unique
needs.

7. They want a mortgage to come pre-approved and ready to
run; no instructions or thinking needed.

8. They want you to be honest and to offer a solid/flexible guarantee.

9. They want it to be the perfect mortgage and beyond all
expectations.

10.They want to feel good about having it/being a customer
of yours.

Reed Hoisington

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