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Q&A
Frequently Asked Questions |
This is just a few of the common questions that users have asked... |
Frequently
Asked Questions
Reed
contacted Infusion Software in August of 2002 in hopes of automating
the sales and marketing functions of a mortgage business. He had
a vision of a website filled with his best marketing materials from
his Magnetic Mortgage Lead Generation System where prospects could
come and help themselves. The website would have to track prospects,
capture their lead data and provide valuable information. He also
wanted prospects to have the ability to fill out a secure online
loan application right then and there.
The
success of that vision is Reed Hoisington’s MortgagePro Lead
Generation Website.
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After
your 30-day free trial, you will be charged $147 per month. There
are no long-term contracts and you can cancel anytime. Of course,
we think you’ll be thrilled with this tremendous resource
and we expect you’ll want to use this powerful marketing
website for many years to come.
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Normally,
we charge a $997 set-up fee, but for a limited time, we’re
practically eliminating that fee. We charge a nominal fee of $4.99,
just to make sure we don’t waste resources on people who
have no interest in using this great marketing tool.
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Do
I need to know HTML?
Absolutely
NOT! The MortgagePro Lead Generation Website System was built so that any mortgage
professional can easily manage the site without knowing a single
line of HTML. Most of the people who use the site don't even
know what HTML is, so don't worry. We've made this brain-dead
simple.
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When can
I start using the site?
Your
new website will be set up within 1 hour. If you choose to
use the professionally written, preloaded content, you can be ready
to generate leads in just a couple of hours. Again, this is a turn-key
solution for you that is ready to go! We even have an entire
online
training course with training videos... you actually SEE and
HEAR how to use the website!
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How many
preloaded free reports are there?
At the
time of writing these FAQs, there are 15 powerful free reports.
There will be more reports, because, we're always adding new ones. These free reports have
been tested and proven to successfully interest, develop and attract prospects.
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Can
I modify the existing reports?
Of course!
You can easily make small or large changes to the preloaded reports.
Again, the training course will teach you exactly how to make the
customizations so the reports appear exactly the way you want.
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Can
I create my own custom reports?
Yes.
Creating your own reports is simple. You can paste your free
report content from Microsoft Word or another word processor, or
you can create the entire free report from the administrator section
of the website.
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How
much information is in the Free Report request (lead)?
As
much or as little as you want! The administrator section of the
site allows you to decide which information you will require from
prospects in exchange for the Free Reports they are requesting.
We have found that our most successful customers require only a
small amount of data. In fact, you may be best served by simply
gathering name, e-mail and phone. That way, the auto-responder course
can begin its magic and you can call the prospect at any time in
the future.
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How
do I drive traffic to my site?
There
really are no limits to how you can drive traffic to your site.
The worst thing you can do is to do nothing. The second worse thing
you can do is think that the only way you'll get traffic to your
site is to register your site with the major search engines! Your
website address will now be a part of ALL of your marketing efforts.
There are several reasons for this. First, offering free reports
in your marketing efforts will increase your leads by 22% to 68%.
People like free stuff, especially when it educates them about their
problems.
Second,
to increase your leads even more, the gurus teach that you give
the prospect as many options for contacting you as you can. We recommend
that you have the following options in your marketing pieces: Your
MortgagePro Lead Generation Website address, your direct phone number
(if you can handle all the leads), a toll-free hotline (pre-recorded
message), and e-mail. This way you get the guy who "just wants
to talk to someone" (direct phone), the guy who "doesn't
want to have a salesman jumping down his back" (hotline, website,
or e-mail) and the "technology enthusiast" who's online
all day (email or website). Limiting the ways the contacts can get
a hold of you will only limit the number of leads you'll be getting.
Ok,
so how can you get the word out? Here are just a few places you
can market to your website that our customers have found successful:
-
Newspaper
Ads
-
-
Fax
campaigns
-
E-mail
campaigns
-
Radio
Ads
-
Business
cards (Actually put the name of a free report on the card)
-
Telephone
answering machines & hold music
-
Existing
websites (List a few popular reports with a link to "request
the free report"
-
Search
engines (registering your pages)
-
Pay-Per-Click
companies (e.g. Overture or Google)
Believe
it or not, the absolute most important, most effective way to drive
traffic to your website is by word of mouth. You and your staff need
to get in the habit of telling everyone about your website. Every
day, you come in contact with casual prospects, lukewarm leads, friends,
acquaintances, family members and other people who have lots of questions
about the loan process. You need to drive all of these contacts and
every prospect who is not HOT right now to your website so that you
can begin educating them, building trust and preparing them to get
their loan through you. Word of mouth will spread and you will get
maximum value out of your website.
Can
I create links to other websites?
Absolutely!
It is simple to create an unlimited number of links to other websites.
If you have another website, you'll definitely want to link to and
from your MortgagePro Lead Generation Website.
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I
already have a website. Why do I need this one?
You
need this website because it generates leads, period. Websites
have been misused from the beginning. We're trying to help
you avoid making the same mistake that thousands of business are
still making! This website is designed with one purpose in
mind: Generating and warming leads automatically.
If you
already have a website, that's great! Many of our customers
have an existing website along with a MortgagePro Lead Generation
Website System.
We recommend that you create offerings for free reports on your
current website that links to your MortgagePro Lead Generation
Website System.
You'll want to analyze which reports get requested the most and
make sure to have links to those reports on your existing website.
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Can
I put my company information and logo on the site?
Yes.
MortgagePro Template Site allows many customizations to the look,
feel, and content of your template website. Our online training
course will show you how easy it is to upload your company logo
and make changes to your website
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Can
I have my own Web address?
Yes.
To use your own Web address (domain name) with the Mortgage Broker
Template Site, you will need to follow these three easy steps:
-
Register
the domain name. You may have already completed this step.
The template site comes with a FREE subdomain, usually a subdomain
of imortgageu.com (eg. mycompany.imortgageu.com). If you
wish to use your own .com domain, you will need to register
it on your own. If you need a list of domain registrars
to choose from, contact us at support@infusionsoft.com.
-
Change
your Domain Name Servers to point to Infusion Software.
Once you have registered your domain name, you need to change
your authoritative DNS to point to Infusion. If you have
no idea what this means, it's okay, because your registrar will
know. Contact the company you registered your domain through
and tell them that you want to change name servers. The name
servers you will use are:
NS1.ENOVASYS.COM
NS2.ENOVASYS.COM
This change will take effect within 24 hours.
-
Contact
Infusion Software. Email support@infusionsoft.com right
away to let them know that you have made it to this point.
They will ensure that our servers are set up to handle your
domain. Make sure to tell them your current template site
domain name, as well as the new domain. We will make sure the
set-up is completed properly.
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How
do my prospects request the free reports?
First
your prospect will click on the title of a free report that captures
his interest. He'll be taken to a page with a description
of the free report, and several fields where he'll enter his contact
information in exchange for the free report. Finally, he'll
receive the free report either by e-mail, or directly on your website
(you can control how each report is delivered).
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What
contact information do I gather on the leads I generate?
That's
totally up to you. We have default fields for the preloaded
reports, but you can choose to gather different information if you
want. You also can choose which fields are required, and which
are optional.
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How do I
follow up with leads I generate using free reports?
MortgagePro
Template Site has a complete 12 month auto-responder series already
preloaded for you. You can set up your free reports so that
when the prospect requests it, they are added to the e-mail series
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Can
I take an application online?
Yes,
you can take mini applications right from the Website. The administrator
section of the site allows you to choose which loan application
fields you want your prospects to enter. This way you can determine
how much information to gather from the site. *Note: If you also
use MortgagePro CRM, your prospects'
information can be automatically transferred to your CRM where you
can then easily export it to your LOS program (using Fannie Mae
3.0 format). No need to re-enter the data!
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Why aren't
there any whiz bang graphics? Why is the site just Reports?
Direct
Marketing works because it presents compelling benefits to prospects,
answers their questions and leading them to contact you to “find
out more”. This means the space you present to potential leads
should capture their attention while giving them a sense that “you”
can provide them the answers to their needs. Unfortunately, website
development has gone the way of mass media advertising, with graphic
artists and programmers wasting time and money creating sites with
a site that is “cool” and even interactive but there
is no meaty information that your prospects are looking for. They
end up leaving dissatisfied and still hungry for answers.
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What
If I Want A Sub-Website For Each LO In My Company?
You
can add an unlimited number of LO sites for $49 per month each.
The LO sites will have the same reports and auto-responders that
are offered on the main company site, but each site allows the LO
to personalize the site with his or her name, picture, contact information,
etc.
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What If I
Want A 2nd Site That Does NOT Have My Company Name On It?
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