"Thanks! Being part of the coaching group has really propelled my mortgage business to the next level. It was such a great experience meeting the current coaching group and sharing ideas and plans. That one aspect alone could not have a price tag put on it.  What a great group of professionals.  I really feel it a special honor to be part of it all.  I feel extremely lucky to have the opportunities presented to me through your creativity and hard work.  We're going to make 2004 and beyond our best years! Again, thank you for all of your support and friendship” Neal Jacobson, President ,Olympic Mortgage Services Inc., East Brunswick, NJ

"I want to thank you for all the help that I have received by being affiliated with your organization and especially the Masters Coaching Program. It has already paid for itself but more than that is the added value we will see in the next few months. We had 10 loans come in on Monday for our best day yet. We should close 4 times the loans in May as in March. Thanks for your contribution to that progress."  Bob Morris, Owner, American Residential Mortgage, Salem OR.

"Reed, I would recommend your coaching program to any other mortgage professional that is interested in building their mortgage business. It works, if you work it." Richard Norton, Owner/President, Ebid Mortgage, Holden, ME

"he Mortgage Press says, "The techniques (Reed teaches) are not hyperbole, but tried and true practical tips based on Reed Hoisington's experience . . . the material is very good, well thought out and based on experience - not theory." If you want a mortgage business that serves you (rather than enslaves you) then Reed really can help you ...elevate your status as a professional... out-fox the competition... stand out from the crowd... easily attract the mortgage clients you want...simply make more money than you ever imagined possible." The "Mortgage Press"

"I would recommend it to others. I’ve learned a lot of different methods to gaining more business. I have had  great experiences with Reed.” Spiro Hishmeh, Home Lending Company, San Francisco, CA

"What a great group of mortgage professionals. I really feel its a special honor to be part of it all. I feel extremely lucky to have the opportunities presented to me through your creativity and hard work. We're going to make 2004 and beyond our best years! Thanks you for all of your support and friendship". Neal Jacobson, President ,Olympic Mortgage Services Inc., East Brunswick, NJ

"For me, the biggest benefit of my time is how it's helping me refocus on some core marketing issues and having the chance to talk and listen to others in a similar situation as myself. I've always found that I don't have to be the smartest guy just as long as I am smart enough to learn from and copy from truly exceptional individuals. And there are a bunch in the coaching group. Good Job!" Glenn Garvin, Owner, Olympic Home Loans, Folsom, CA

"Reed's been there and done it, it's hard to put a price on that!"

Listen To Mike Miget's Comments About
Reed's Coaching Program

Mike Miget, Owner, Shelter Mortgage, Maryland Heights, MO.

"By joining Reed Hoisington's Coaching Program and using Reed's Magnetic Mortgage Marketing System, I implemented just one idea that took my personnel production from 15 loans a month to over 30 loans a month. Or in terms of dollars, from an average of $15,000 a month to $50,000 a month That’s my own personnel production, achieved by my self, without the aide of an assistant." And between you and I, actually imagine how much improvement there could be if I did and followed the things I said I haven't even done yet! But I want to fine tune it and see how far I can take this. I want to see if I can close $150,000 to $200,000 a month. Problem is the processors cannot handle all the business. They can't handle what I’m bringing in now. Wait until next week when I add another 10 loans to the pile. And honestly think, I would not have truly done this with out you. Thanks for all the help. You are the best! Here's to The King Of Mortgage Marketing! Thanks for all the help and support." Scott VanIden, Mortgage Specialist, Cincinnati, OH

“During my 30 years in mortgage lending, I have dealt with literally thousands of mortgage brokers. Reed Hoisington, his methods, his staff, and company clearly stand out from all the rest. My first encounter with Reed was almost 15 years ago, and at that time, I was a Regional Supervisor with a nationwide mortgage lender. He approached me about doing business with our North Carolina offices. That conversation was the beginning of a relationship that has endured throughout the remainder of my career. During our relationship, I became the Operations Officer for EquiCredit, in charge of production for over 100 branch offices throughout the United States. I cannot recall a single situation with Reed that was anything less than professional, honorable, and in the best interest of our mutual responsibilities. His business methods were always on the cutting edge of technology and creativity. Reed has been successful during all the peaks and valleys which this industry goes through. I always cautioned Reed over the years that he was training his competition by putting so much into each and every employee at his company…he refused to listen…he’s a born teacher. If I had a friend or relative interested in getting started in the business, this is the place I would tell them to start!” Chuck Wallace, Former - EVP (2nd in command), EquiCredit Corporation, Jacksonville, FL 

John Marshall, EVP/CFO HOME 1-2-3 Loans with Bob Vila

RE: Reed Hoisington

I have had the pleasure of knowing Reed since 1996, and I have yet to find anyone who possesses better insight, foresight, and (in rare cases) hindsight in the mortgage industry. Reed’s mortgage brokerage company, Midstate Financial Services, Inc., was EquiCredit’s single largest source of business, spanning almost two dozen states from coast to coast. No other firm matched his company’s origination ability.

As a wholesale lender, EquiCredit marveled at Reed's (Midstate’s) ability to generate new customers and close loans over the telephone in multiple states. Most of Equicredit’s other broker clients were local operations that depended on word-of-mouth or referrals for new customers and depended on their ability to touch the customer in person to close loans effectively. Reed’s organization surpassed these “mom and pop” shops with a systematic sales and marketing approach unheard of in the industry at the time.

After I left EquiCredit, I became much more familiar with Midstate while working as EXP-Corporate Development at Alliance Mortgage Company. We observed how Reed developed and implemented on a large scale some of the most innovative lead generation systems in the industry, and in several cases, invented new lead generation strategies that later became standard in the industry. As a potential acquisition candidate, we believed Midstate’s retail marketing system to be one of the best in the industry among the many mortgage companies we examined.

Now, with his current business, RHPI, Reed has returned to his roots of lead generation and innovative marketing techniques first developed at Midstate and now refined to even higher levels of sophistication and effectiveness employing such new technologies as the internet, broadcast voice mail and blast faxes.

I would strongly recommend to anyone looking for new lead generation sources and innovative sales strategies that they seek out Reed Hoisington and explore how he might assist them in achieving their marketing objectives. You may find yourself at the cutting edge of the next innovation in the industry.

Sincerely yours,

John R. Marshall, EVP/CFO

BIOGRAPHY: John R. Marshall is a Harvard MBA and former CFO of EquiCredit Corporation prior to its acquisition by Bank of America in 1995. He is now EXP/CFO of Home 1-2-3 Corp., a national marketing company featuring Bob Vila as its celebrity spokesperson for the newest brand name in the mortgage industry, HOME 1-2-3 Loans with Bob Vila. You can see Home 1-2-3’s advertisements on many national cable stations as well as local networks in major cities around the country.

Loans Direct
5150 Palm Valley Rd., Ste.103 * Ponte Verdra, FL 32082 * Phone 904-285-8351

We have used Reed Hoisington’s one-of-a-kind mortgage professional database and marketing services to market our products and services to the mortgage industry for several years. The results have been consistently excellent and even more importantly the customer service provided by Reed's organization has enabled us to deliver these effective marketing efforts in a much more efficient fashion. Dave Hershman, Origination Pro.

John Dewey, Dewey Consulting Group

Friends,

I am writing to share with you some of my background and some of the reasons why I decided to partner with Reed Hoisington and help him and several of his associates / friends leverage a very critical area of their businesses.

First, my background. I am one of those Wall Street types who love putting together deals that create massive value to all of the players involved. I have usually done this by leveraging the hidden assets of financial companies through partnerships and acquisitions. After graduating from UCLA with a finance degree 20 years ago, I spent my first five years with Shearson-Lehman American Express and their real estate finance group. We invested more than $500 million of equity and tax-exempt, bond financed debt in apartments and commercial real estate. I left Shearson in 1986 to form my own consulting company to help real estate developers and, ultimately, mortgage banking firm’s access more financing through Wall Street at a lower cost of funds. The past 10 years have been spent advising financial services firms on how to access securitization (the process of creating mortgage and asset backed securities) for a lower cost, more reliable source of funding. I have also spent a great deal of time quarterbacking corporate mergers and acquisitions and developing strategic marketing alliance deals for these same companies. In less than 24 months at one firm, I acquired two new subsidiaries, coordinated two successful start-ups and formed 4 joint ventures, which all combined increased this firm’s monthly mortgage volume from $100 million per month to more than $350 million per month while increasing their annual net income from less than $30 million to more than $100 million. For the past few years, I have founded and developed as CEO a number of B2B, e-commerce, financial services firms that have been leveraging the power of the Internet.

I have known Reed for some time through the mortgage industry. His lead generation activities have produced outstanding results for some of the industry’s largest firms including, The Associates, Household Finance, Equicredit and others. Prior to his focus on lead generation he founded and ran a successful mortgage brokerage company generating in excess of $10 million per month of new mortgage originations with more than 200 employees. His origination company did well; however, he left a lot of money on the table by not exiting the company at the top of the market. With proper assistance he could have sold the business for a price of $10 million or more during 1998.

In the summer and fall of last year I had the opportunity to test Reed’s fax and voicemail based lead generation programs for a mortgage broker lead generation company that I had developed. The results were quite simply amazing, compared to our prior outbound telemarketing and internet based lead generation programs. For a cost of less than $5,000, we generated more than 650 leads (a cost of $7.69/lead) of comparable quality to what we were spending nearly $60/lead to generate via outbound telemarketing. In other words, for $5,000 with Reed’s program, we generated $39,000 of leads. Since last year, we have continued to use Reed’s program and we have been actively selling it on a co-marketing partnership basis to our client base of more than 2,000 mortgage brokers.

Best Regards,

John Dewey, The Dewey Consulting Group, Newport Beach, CA