 |
|
For “Reed's” Members Only NOT What It Costs You… But What It’s Worth - At The Very Least!!! NO TIME, NO EFFORT, NO WORK! …TO INSTANTLY UNLEASH THIS AUTOMATICALLY GENERATES AND CONVERTS MORE LEADS AND EVEN…
DEAR VALUED CLIENT/MEMBER Please…PLEASE READ THIS SHORT LETTER Otherwise, you will NOT understand everything I am about to reveal to you SO LET’S GET STARTED… Everything you do, like falling in love, buying a car, building a relationship with someone, goes through the same, exact process. The process goes like this: When you buy a new car, you don’t just wake up one morning and go buy a car. No. There was a time, probably months ago, when you saw that new beauty and had a very brief thought about owning it. It didn’t last long and you went on with your life. Then, you saw the car again…or…something that reminded you of the car. Maybe you went on the internet to check it out. You had another thought about owning that car. This time it lasted a little longer and was a little more intense…and probably…a little more believable. That process continued…in baby steps…until there was nothing else you could think of except owning that car. That was probably just a few short weeks before you actually went out and bought it. By that point, there was nothing that could stop you from buying that car. All rational thought was gone. You had all the excuses planned out for your spouse. Nothing short of divine intervention was stoppin’ ya! Everything Occurs Through That Same, Identical Process Including How A Lead Becomes A Client, A Client Refinances, Refers...Becomes A Lifetime Client/Member. They First MUST Go Through That Process That Gives Them A Strong Enough Emotional Bond To Trust You…And…Get To The Point Where They’re Coming In And Nothing Or No One Is Gonna Stop ‘Em. This Process Can Take Years, Or, As In Most Cases, Never Happen At All If It Is Not Nurtured. But The Good News Is… “I’m about to make YOU the happiest Mortgage Professional on the entire planet. No…make that the entire universe. I’m dead serious. If you want a bigger, more profitable Mortgage Business…one that grows in leaps and bounds... making you money — hand over fist — without any extra work…eliminating almost all stress and strain…and…makes all your Mortgage industry buddies (especially your competitors) Pea Green With Envy…then what I am about to reveal to you will be the answer to your dreams. If you are a slow starter and can never seem to find the time, energy, staff…or…are just too darn (damn) lazy to get anything implemented…this is REALLY for you! I know, I know…just about every mortgage broker coach and consultant (and all their brothers) claim to have the biggest, newest…and…most amazing new client, money making…and…mortgage business building “secret”. And, as you already know, most of them are simply full of it. Some might even go so far as to say (not me of course) most of them are just lying weasels! That’s where this is different. I’m here to tell you…the REAL secret to having a highly profitable (larger fees then average), low work, low stress (you know where the next clients coming from), waiting list — by appointment only — celebrity status mortgage business… It's Actually Not A Secret At All! Not even close. At least it isn’t a secret to top direct marketing experts who run multi-million dollar businesses…like Dan Kennedy. It isn’t a secret to me. It isn’t a secret to my super-successful client members that have already quickly and easily built the mortgage business of their dreams. AND, in about 10 minutes…it won’t be secret to you either. The simple, NO WORK (Yes, I really mean “no” work and I’m about to prove it to you) way to rapidly expand your mortgage business is only a secret to the uninformed broker/banker…struggling to easily get massive amounts of clients to pay larger fees, stay and refer…move after move...year after year. If you already have a very successful mortgage business, I’d like to show you how to make it even better. Show you how you can put more money in your pocket each and every month…without any additional work. Regardless of how good you think you are doing right now, I’m gonna show you how you can make it a whole lot better. If you’re new and struggling…or…if you have been around a while and not happy with your mortgage career - business, then I’d like to “short cut” the learning curve and save you from all the mistakes and painful trial-and-error…and…show you the quickest path to a booming (stress-free) mortgage business and the really big money. So What Are Top Direct Response Marketers The real secret to having an endless supply of high quality clients that are less fee sensitive, pay more, stay forever and refer is to build a strong relationship through constant, repetitive and emotional contact. What do I mean by “constant repetitive emotional contact”? Before I tell you EXACTLY what I mean…and…a way to do it without even lifting your little pinky... I’LL LAY A LITTLE GROUND WORK SO IT ALL MAKES SENSE! The first thing you have to understand is you are NOT in the mortgage business. People do not come to you, stay with you…and…refer all their friends and family because you are a mortgage professional. And, they don’t do all those things because of your fabulous technique, where you went to school…or…how many letters you have (or don’t have) after your name. Nope. All that stuff is COMPLETELY irrelevant. And, here’s the biggest fallacy of all … Clients Do NOT And Will NOT Stay With You And Refer Simply Because You Did A Great Job And Got Them A Good Mortgage! It’s true. Getting someone a good mortgage has little…if anything at all …to do with WHY they stay with you and refer you to all their friends. And the crazy thing is, if you do what I’m going to show you in this report, you can systematically convert a high percentage of whoever walks through your door into lifetime clients and referring madmen (and madwomen)…even if you do NOT get rid of their financial woes! No, I’m not crazy. And yes, you read that right. Even better, this works just as well to convert leads - prospects into lifetime clients. Listen, if you “get” what I’m going to say next, you’re already 99% of the way to opening the floodgates to new clients, a stress-free mortgage business and incredible wealth. Here’s what business you are REALLY in… REALLY...You Are In The Relationship Business!!! That’s right. Clients start with you, accept your recommendations, stay with you for life…and…refer like crazy ― because of the personal relationship you have…or have not…built with them. And, it’s 100% true ― many, many, many clients will stay with you and even refer despite the fact you haven’t helped them…if and only if…you have PROVEN to them you have empathy for them, care about them, will always do what’s best for them and most importantly… Care About Them Even When They… Aren’t Giving You Money!!! Let me ask you a question: When’s the last time you showed ALL your clients and prospects you cared about them…even when they weren’t paying you a fee? Better question: Do you know how to SYSTEMATICALLY show them…without taking ANY extra time out of your busy schedule…or…doing ANY extra work at all? Here’s how you do just that: Send All Your Active And Inactive Clients And Leads (prospects) An Emotionally Charged, Yeah, yeah, you’ve already tried that. You wasted your money on one of those “professional” four-color glossy pieces of junk that only got one response…and it was your mother telling you how nice your picture looked! And, unless mom’s a paying client…THAT STINKS! And, if your mother IS a paying client…you need a little more help then I can give ya! Anyway, it’s not my intention to “bash” what others do, but it would be pure negligence to you and the rest of my members if I didn’t tell you this: For the same reasons other one-step “image” type advertising doesn’t work in the newspaper and every other media…those “professional” non-direct response “image” newsletters…plain and simple…do not work. Never have. Never will. If you’ve wasted your money on them in the past…I’m sorry. You’ll wish you'd have read this sooner. There is nothing I can do about that. If you haven’t been taken advantage of yet, you never will because now you know better. That kinda newsletter is not what I’m talking about. Not even close. I’m talkin’ about a real direct response newsletter written by a good direct response copywriter. A newsletter that is written with one purpose…and…one purpose only… To Convert Leads, Get Reactivations And Turn Existing Clients Into Lifetime Client/Members That Pay More, Stay Forever And Refer! A newsletter that builds a life-long, psychologically intense relationship between you and your client through constant emotional contact. Here’s how a good direct response newsletter accomplishes all that: There are three parts in the successful formula. The first part is simply understanding that most people don’t know exciting people, don’t do exciting things…and…are constantly looking for good, quality human relationships. People are tired of getting the short end of the stick and are dying for someone ( you ) to show them you’re the real deal, you are dependable, you do what you say and you care. When a qualified prospect finds someone of real quality …you’ll have a hard time beating them off with a stick. Sending an exciting, emotionally written direct response news letter…each and every month …proves to them you are that person. Sending the ONE THING they can’t wait to read every month because it touches their heart and shows them you care ― proves to them you are that person. We are taught from the time we are little kids to believe what we read. In today’s day and age, no one believes what you say. But when it is written down, it becomes much more believable. And when it is repetitively and methodically written down and sent to them like clock work…it breaks down all the barriers to trust and becomes gospel. Sending the newsletter every single month ( even when they aren’t giving you money ) proves to them you are dependable and are interested in them personally…and…you don’t just see them as one big dollar sign. (Remember – just how much ( $ 3,000 or $ 4,000 or $ 5,000 or …. $ 10,000 K is what a new client is worth?) It proves to them you are not just another “Enron ”. That brings us to the second part of a successful direct response newsletter: Having it written as a true emotional, direct response piece. Consistently sending your clients and leads non-direct response junk in the mail (or email) every single month like clock work is completely useless and a tremendous waste of money. And since I’ve brought it up, let me tell you this very important fact before we go any further. If you are sending an email newsletter… You Are Wasting Your Time! Regular, old fashioned snail mail exponentially out pulls email. And, now-a-days, most of your emailed newsletters are picked up as spam and never even get through…which means they don’t get read. You may think it is still worth it because it is free. Well, it’s NOT free. There is always the opportunity cost of the clients you are loosing because it wasn’t done the right way. And in a little bit, I’m gonna tell you how your newsletter doesn’t take you or your staff any time or effort. Ok, back to writing your newsletters as a true direct response piece. Your newsletter must have compelling headlines and irresistible stories. It must be written to suck the reader in and force them to make an emotional connection with you. This is a very subtle skill that takes years for professional copywriters to master. A good newsletter will give them what they want and like to read, make them excited to get it and read it every month…and most importantly… It Makes Them Respond! That’s the third part in the correct newsletter formula: Making the reader act…and act right now! This is done, very skillfully and subtly, throughout the entire newsletter…and…more obviously (and more effectively) through the use of full page inserts and/or cover letters. Newsletters missing a skillful sales pitch are nothing more than a waste of paper, ink and stamps. That’s the equivalent of an ad that doesn’t make your phone ring OR generate any other response. If a newsletter doesn’t get a prospect or client to either pick up the phone and call you…or…refer someone…within a reasonable amount of time, it is absolutely worthless. And, don’t let some slick sales rep con you by saying their newsletter will “get your name out there” which will eventually lead to name recognition and clients. I’ve said it time and time again in my Mortgage Marketing System, on tele-classes and at all my BootCamps ― their so-called name recognition is completely worthless. Try and deposit some name recognition in the bank and see what happens. What they are REALLY saying is, “We have no idea how to track responses and we wouldn’t want to even if we could because we could no longer fool you if you had proof it doesn’t work!” Bottom line : You want to send out a newsletter and IMMEDIATELY have your phones ring and your website sizzle. No sense in wasting your time if it doesn’t. Now, let’s get this straight. I’m not talking about magic. I’m talking about the best, tested and proven marketing strategy to shorten that gap and make your clients (and leads) emotionally bond with you and pay more, stay forever and refer. And the best thing is: If you got your client from any of my direct response lead generation systems, they will be super-responsive to this newsletter. They've already proven that by responding to your ad and free report. People are creatures of habit. They do the same things over and over. They buy the same way every time. And, they respond to the same marketing with an eerie (and highly profitable) predictability. If you have acquired clients through lead generation marketing, and are NOT sending them a good direct response newsletter, you are missing out on a countless amount of money that already has your name on it and is just waiting for you to cash in. If you have any clients, acquired from any source, and are not sending them a good direct response newsletter every single month, you are missing out on a small fortune just waiting to be claimed. What’s really sad is when some else claims YOUR fortune by acting first. Happens all the time. Frankly, you can not maximize your mortgage business without sending this direct response newsletter. You may have a decent or good business without it…that just means you’re sitting on a goldmine. Continuing to do business without one just because you’re doing well is like an athlete refusing to train because they've got natural ability and can get by without it. Bottom line is: Their missing out on true greatness…just because they're lazy. Missing out on true greatness is sad. Some would call it a crime. At the very least ― it’s a crying shame. Here's How HERE IS A SAMPLE OF THE
NEWSLETTER & INSERTS Click any of the images to get a better look
Click any of the images to get a better look Careful Article Selection ― Chalk full of important home related stories about a hot topic in the news (several linked to mortgage and home finance) – They will have an irresistible headline and compelling, emotional information/story. Safe Bets ― Something your client is not likely to know, but would be very interested in because it either solves a problem in their life, makes their life easier or safer. Something they will thank you for telling them. Question Of The Month ― Here you become the educated adviser by answering an important question posed by one of your clients that you seem to answer often, making you the trusted friend who is willing to go out of their way to make sure that all their questions are answered Client Of The Month ― One of the most popular and most read sections of the newsletter. You’ll be amazed when clients start referring like crazy just for a chance to become client of the month! When it is done right. Referral Thank You ― People love recognition. Napoleon once said the amazing thing about people is they are willing to die for a medal and with the proper supply of medals, he could rule the world. Wait ‘till you see how many clients start referring just to get their name in print! A Monthly Quiz ― Ever wonder why many speakers start a talk by having everyone stand up and do something stupid? Participation increases response. A simple, well targeted, monthly quiz can dramatically increase the response to your newsletter. FREE Report Request Form ― Show your clients that you are looking out for their interests with this simple form. It list FREE reports created to drive them directly back to you. We supply the Reports for you all you have to do is put in your contact information, print and mail the report to them. That is all! You can track your individual client’s interests by the reports that they order. Giving you insight on how to approach them with offers that fit. $$$ MOST IMPORTANTLY , A COMPELLING OFFER EACH MONTH FOR YOUR LEADS AND CLIENTS! – Every newsletter comes with a “cover letter” that is designed to get your phone to ring immediately! A new one every month! The cover letter is the “engine” that will drive your monthly offer to your most valuable asset …the clients you have served in the past. NOW THAT IT IS ABUNDANTLY CLEAR WHAT A PROPERLY WRITTEN DIRECT RESPONSE NEWSLETTER SENT TO ALL YOUR CONTACT LEADS, LEADS, ACTIVE AND INACTIVE CLIENTS CAN DO FOR YOUR MORTGAGE BUSINESS, INCOME AND LIFESTYLE; IT LOOKS LIKE YOU ARE FACED WITH FOUR CHOICES: CHOICE #1 Take the next few years off from your mortgage business and submerge yourself in the study of direct response copywriting so you can write your own monthly newsletter. Then spend about FIFTEEN hours a month writing it. That’s what it will take…if you have a little natural writing talent. CHOICE #2 Hire a good direct response copywriter to write it for you. That will cost you at least $5,000. And that’s if you know where to look and can find a good one that understands the mortgage business. CHOICE #3 Completely ignore what you have read in this report and keep doing things the way you’ve been doing them, say affirmations every morning in the mirror…and…just pray things will get better all by themselves. Each day that passes that you’re not mailing this newsletter is a day your mortgage business is straining to go uphill with the emergency brake on. Straining to get more new clients. Straining to make REAL money. Straining to live the stress-free life you want to live. Straining when you simply don’t have to. Why wait another day…or…any length of time to use this tool to make the achievement of your goals easier and less stressful? I’ve made my life an intense study of top direct response marketers. How they got to the top and how they made all their money. I’ve studied just about all of them and Dan Kennedy and Bill Glazer lead the pack for monetary, lifestyle and personal success…with the rest of the pack so far behind they are barely even visible. As of writing this report, Dan is retiring at the ripe old age of 50. Dan built much of his empire through his direct response newsletter.
Frankly, that’s an easy one. Because you can NOT get it anywhere else !!! Fact of the matter is…there is no one in the mortgage world today even dabbling in a real direct response newsletter, much less coming close to the product I am offering. I’ll be the first to say ― I don’t know everything. In fact, with the vast amount of knowledge out there, I don’t think I know very much at all. I have no clue how to use 50% of the functions on my car or computer…nor do I care. You can put a crossword puzzle in front of me and I’ll stare at it as blankly as a dead flounder stares at you in the fish market. But, I know direct response marketing like the back of my hand. I can write copy that gets people to become your client and then pay more, stay forever and refer. I can do that in my soundest sleep…without even waking up. What Is Signing Up For My Newsletter Worth? If you could have the high profit, low stress mortgage business of your dreams, what would you happily pay for a magic wand that…with one pass…would instantly give you all that and more?
That’s a sad realization most mortgage professionals never come to. Never grasping the fact that YOU have to take the proverbial bull by the horns and make your own magic wand. The good news is, if you grasp that reality, the information I’ve provided you today can turn your mortgage business into everything you’ve always wanted…and more. Much more. At an extremely rapid pace.
To be honest, I should charge $12,000 for the year…twelve issues. Well, I know only a few members would buy it at that price. I also know I would be locking out many struggling newer - small shop client/members who truly understand the value, but are scared to death to part with that kinda money. Which, incidentally, is the REAL reason to get this newsletter…and…get it now. So you are never, ever frightened again by the thought of shelling out a mere $12,000.00. $12,000.00 is only four clients with a transaction value of $3,000.00 and one with a lifetime value of $12,000.00. If you don’t instantly know how to get those four new clients, in your office SOON, you really need this newsletter. I’m not a greedy person, and want to help ALL of my prospects, clients and members. With so many members are subscribing to this newsletter; it is possible to offer it to you at scandalous low price.
To be honest with ya, I’m wondering how you’re reacting to that price. It always intriguing to me how…and more importantly why…people react the way they do to price. Price is very relative. Relative to what you get and the true worth…that in many cases can not be measured in bulk or weight. After all a new client (the average closed loan fee is more then $3,000, in some areas it's 2X that amount) is 30 times the monthly $167 newsletter cost. That’s roughly 1/20 of a new client. If you can’t afford the equivalent of 5.57% of a new client, you really need this newsletter. Desperately. Urgently. There is no better reason then perhaps the fact that $167 is not 5.57% of a new client for YOU. Having a average fee so low MANDATES you acting right now. Both those “excuses” are woefully intertwined and will BOTH be fixed with this newsletter program. Let’s face the truth. If a monthly payments of $167 is actually a real obstacle, standing in your way of getting this newsletter and turning your mortgage business and life around, you may need this more than anyone else reading this report. I’m not going to try to convince you of the true worth of this newsletter any more. If you honestly need more convincing, take a look at the testimonials that are included with this report. Honestly, for the price I’m offering, I’m not willing to work any harder to convince you to take this infinitesimally small step to improve your business and life. I’ve noticed over the years, my most successful client/members “get it” right away and act without hesitation. Struggling client/members will struggle with this decision just like they struggle in their mortgage business daily. YOU either “get it” or YOU don’t.
exactly what you get when you subscribe to my EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ First, if you are accepted (on a first come, first serve basis by area), you'll be joining a very select group of mortgage professionals who are getting more refi, referral and word of mouth clients in a week than most brokers get in a year - more like two or three years. That's not an exaggeration. And we don't just send you a newsletter and leave you out in the dark to fend for yourself. You'll have continued access to professional support, and you'll be on the "priority list" for new discoveries, ideas, strategies, and updates for making your EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ more and more profitable. Here's what you'll get when you subscribe... You'll receive a professionally written EXTREME CLIENT RETENTION NEWSLETTER SERVICE™’s ™ HOMEOWNER’S EDGE newsletter issue each month printed with your default selections and ready for us to send to the printer if you do not wish to change any of the custom areas. A printed version of your Monthly Customization Form. Printed copies of the optional inserts also showing your pre-selected defaults and ready for the printer. On compact disc you get the newsletter, Monthly Customization Form, and inserts just like the printed copies you are sent in both MS Word .doc and Adobe Acrobat Reader .pdf formats.
As a subscriber to REED’S EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ you automatically will receive these 3 bonuses. These are amazing tools to make you more money and you life easier
This ONE CD took our group over 12 months to create and perfect, and is worth thousands of dollars in new business when used with your EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ newsletter.
You'll be getting everything you need to instantly put the EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ to work for you - including personal support and guidance when you need it... Here’s How To Get Your CLICK HERE If you see the value and understand the unlimited potential of what has just been presented to you, I urge you to act now, while this report is still in your hands. I promise you, with my reputation on the line, you will not be disappointed. So, right now, please sit back and enjoy your free sample issue of my monthly newsletter. If you have any questions, please don’t hesitate to call our office (910-484-5216)! No matter what sort of client or prospect you’re currently marketing towards, mailing monthly newsletters will greatly multiply your prospective client responses, current client compliance, client referrals, and referrals from outside professionals. Sincerely
Reed Hoisington P.S. One last important point ― These newsletters are specifically designed and written to get maximum response. That does not mean they are “professional” and are intended to please everyone. They are not written as a tabloid, they do not always use proper grammar…and…even contain a few spelling mistakes/typos. That is all very intentional. If you put “image” above your bank account and success…these newsletters are not for you. On the contrary, if you can accept the fact that their style is CLEARLY what reaps the most rewards, you’ll be as happy as a pig in slop or as Clinton was when he saw Monica's thong! P.P.S. - You will receive my newsletter printed and on a compact disc in MS Word and Adobe Acrobat formats on the around the same time each month prior to the newsletter issue. For instance, you’re going to get next month’s issue around the same time you got last month’s issue. You will receive the newsletter each month until you decide to stop. There is a simple easy to use form in each issue where you will need to insert names and so forth or if you are so busy with your increase leads you can opt to use the default information indicated in your Default Form that you receive in the newsletter welcome packet to make the newsletter a true hands off automated lead generator. |
|---|
