Answers:
Q:
I've Seen All Kinds Of Mortgage Client Retention & Marketing
Tools Out There For Brokers, And Most Of Them Don't Work For Me.
Why Is THIS Different?
A: I've seen what's out there and I don't blame you for being skeptical. It's also natural to be doubtful about something that's not used by "everyone." In fact, that's what motivated me to create this tool for Brokers in the first place.
But thinking the EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ is "just another marketing tool" is like believing the Space Shuttle is "just another airplane."
Let me explain...
First this NEWSLETTER SERVICE is NOT a mortgage marketing course or tool that's going to sit on your shelf waiting for you to "study" it. It's DONE FOR YOU. Every single month, you'll be getting the very best of my 20 years of mortgage marketing and direct response experience delivered on your doorstep, complete and ready to go to work for you.
I'll be your personal marketing department. All you do is review the next month’s issue fill out the easy to use Monthly Customization Form, telling us what you would like to appear in the customized sections of the newsletter and send it back us either by mail, email or fax, that’s it! And to make it even easier we send a Default Customized Form so if you find yourself too busy to fill out the Monthly Customization Form we will automatically use the defaults you requested! The EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ is truly a No Hassle, No Brainer, Automated service that geared toward making former clients think of you as the only place to go to for their financial loan issues! It requires no learning how to use any special computer program (shoot, you don’t even need to know how to send email!), or spending time to try to format it on your computer. We do all the work for you so it looks like YOU took the time, energy and effort to write it, print it and (very important!) mail it to your customers. You'll be stunned by its simplicity.
Second, this is one single, simple tool. There's nothing to research. Nothing to write. Nothing to hold you back from true success. I've finally found the ONE, SIMPLE tool that's now bringing up to 70%, 80%, even 90% of our business. It's almost impossible to make a mistake using it. In fact, most of our initial clients; mortgage professionals using the EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ have abandoned some or all other forms of personal promotions. It's that profitable.
Third, most of those "fancy" 4-color, self-mailer newsletters other brokers buy are nothing more than Junk Mail destined for the trash - and that's where most end up. This is very, very different.
The EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ has been developed scientifically - from the ground-up - based on time-proven mortgage direct response strategies to...
- Get delivered, opened and read (hint: up to 97% of all BROKERS direct mail FAILS this hurdle - we've cracked the code on this one!)...
- It INVOLVES the reader using secret strategies and "hard" content that bonds your reader like super glue - because the longer someone spends reading your newsletter, the greater the likelihood they'll act on it, and...
- It creates predictable referrals, word of mouth and repeat business for YOU by using response offers and elements in every single issue.
Q: Tell me HOW this "marketing newsletter/tool" works, and WHY you think it will work for me?
A: There's a very important "marketing lesson" that less than 1 out of 100 Brokers understands - and just by hearing it can literally multiply your profits overnight
Let's take a look at the facts...where clients really come from for Brokers. Think about this in your own life, and tell me if it's true...
Studies reveal that about 48.8% of all clients come from direct knowledge - the prospect already knows the BROKER they've use them before and they're ready to refinance or buy.
Another 24.1% come from a referral from a trusted friend or reference...
Think about those numbers. Almost 73 out of 100 clients (nearly three-quarters of them) make their decision to work with a BROKER...not based on an ad they saw...not based on a cold call they received...not based on a bus bench...not based on a letter or post card...not based on any of those things.
They made their decision based on A RELATIONSHIP. Almost three-quarters of them!
And the question you should ask yourself is...
Why Would You Spend 95% of Your Time, Energy And Money Chasing After Just 27% Of The Market, When The Most Profitable 73% Is At Your Fingertips?
Stop "selling." Stop exposing yourself to unneeded stress. Stack the deck in your favor. Let all the other brokers waste 95% of their time and money chasing just 27% of the market. You go after the real profits...you go after the 73%
So the "big lesson" you should learn from this briefing is that mortgage selling is not a technology business....not a cold-call "numbers game"...not an "image" business. The fact is...
The Single Greatest Reason Why Someone Will Do Business With You Is Because They Either Know You Personally Or Know OF You In A Positive Light From A Source They Already Trust
And there's no better tool for nurturing relationships, bringing frequent, value-oriented contact, while ALSO using proven strategies that motivate people to respond and do business with you and only you than the EXTREME CLIENT RETENTION NEWSLETTER SERVICE™.
It WILL work for you. It's incredibly fast. It's completely turn-key. It's easy and inexpensive to send. And there's nothing else like it available to Brokers - anywhere!
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Q: How much money will it take to send out my EXTREME CLIENT
RETENTION NEWSLETTER'S each month?
A: I got this question a lot from clients when they first started using it. And it's a good one. I have a 2-part answer...
The FIRST part is this: I understand your concern for money. But the problem you're facing is NOT that you're spending too much money with your marketing. The problem is you're getting NO RESULTS. Consider this...
If you knew for every $1 you spent on marketing you got back $3 or $5 or even $20 in sales, you'd spend marketing money day and night, wouldn't you? You'd beg, borrow and steal to invest into your marketing... BECAUSE IT'S WORKING FOR YOU.
So the real problem you're facing right now isn't the amount of money you're spending, it's the return you're NOT getting on your hard-earned dollars.
That said, I also understand you have a limited budget. So here's the SECOND part of my answer to you...
You're going to spend anywhere from .80¢ to $1.20 per issue for each person on your list
- it all depends on what inserts YOU CHOOSE
to include with that months issue. For example,
if you have a list of 300 people (clients, prospects, friends,
whatever...), you'll spend about an average of $300 + $167 (Newsletter creation and customization fee) a month.
Note: It's .91 cents per mailed issue for 75% of my clients.
Now...this is important. Ask yourself...how long does the average person in your area live in their home OR how often do they refinance? Nationally it's about 5.5 years for a move - BUT, it's about 3.5 years for a refinance, but let's be conservative and say, for example, it's 7 years overall in your area.
OK, let's do the math. Divide your power list of 300 by the average "conservative" length of home ownership (7 years), and you end up with...
Almost 43 Transactions EVERY Year -
AND GROWING!
That's how many deals will come from your list of 300. Now...you're not going to get every single one of those transactions - let's be real.
BUT, let me ask you one final question: When it comes time to refinancing or buy a home (or hearing of a friend or family member buying or selling), do YOU think those people are going to list or buy with some obnoxious stranger who cold-calls them over dinner time, or the person who has a built a trusting relationship, with frequent, value-oriented contact, month-after-month, year after year?
Do you now see how and why this newsletter tool quickly became the mainstay marketing tool for my clients?
Put another way...if you're spending an average of a dollar per issue per month, that means you're spending $12 per YEAR for each house list member (again, assuming no sponsorship).
Think about this: If you do business ONLY ONCE EVERY 10 YEARS, with a person who gets your newsletter (that's after receiving 120 issues, one every single month for a full 10 years!), then your Cost Per Sale is still only $120, against a commission of $3,000... $5,000... $10,000 or more!!!!!!!
This is clearly the MOST PROFITABLE marketing tool available - at least 9 times more profitable than cold-calling... once you account for the value of your time.
So when you really think about it, the ONLY way you lose money with this newsletter is if you don't send it out every single month.
In fact, right now - every single month - you're losing money hand-over-fist in LOST COMMISSIONS that go to another broker because you're not sending the right message, and building the right relationship with the right people in your business.
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Q: How long will it take to see results?
A: It depends on YOU. About 68% of my initial clients closed at least 3 deals within the first 60 days using the newsletter - that's just over a 1,700% return on their marketing dollar in 2 months (try to get that in the stock market!).
A few of them received 6 referrals their first month. One received 11 - over $32,000 in gross commissions on a marketing investment of less than $500.
But a few took nearly 6 months to see their first. What made the difference?
After investigating a little, I learned that it all revolved around one thing: QUALITY of their house list. This will apply to you as well.
Bottom line? If you've failed to maintain regular, monthly contact with your house list (or you don't have one at all), don't be surprised to find most of them don't know who you are (one told me her Mother didn't even realize the newsletter was from her!). So it may take a few months and implementing a few "tested" strategies we've learned (and will teach you) to super-charge your house list.
And you'll now own a tool for automatically keeping your house list the highest quality possible - so you become THE BROKER they think of when they think of a mortgage.
Plus, you'll be getting something our initial clients didn't have - months of testing, tuning and perfecting this newsletter marketing tool. You won't be re-inventing the wheel. You won't have a "learning curve" to work through. It's all been done before you.
All you do is take what we have perfected and plug it into your business.
But if you're like the "average" BROKER…
By Using This Newsletter Marketing Tool For Between 3 To 6
Months On A List Of Just 250 Homeowners, You Should Get At Least 3 to 18 Quality Referral Clients...
Of course, you'll have to build and manage a "list" (if you don't have one already). And you'll have to keep a simple data base (I have a saying: "money doesn't grow on trees - it grows on data bases!"). And, of course, you're going to service the good clients that come your way by referral or direct business.
I've made a huge effort to ensure even the "slowest" BROKER gets results as quick as lightning. And once they start rolling in - it's an awesome feeling. New clients arriving on your doorstep from one simple, yet powerful system.
Use this newsletter tool consistently each month, and I shudder to think where you'll be a year from now.
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Q: Why did you make the "Look" of EXTREME CLIENT RETENTION NEWSLETTER SERVICE the way it is?
A: The "look" of this is NOT identical to all the other mass-produced, agency-slick, brochure-looking newsletters out there. It won't blend in with all the other 4-color, expensive Junk Mail. And, there's a very good reason for all this.
First, the EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ was intentionally meant to "look" personal. I want the reader to think that YOU slaved more than 20 hours a month to research and write the newsletter. I want them to think that YOU are the expert who's sharing valuable mortgage and consumer knowledge. And I want them to think YOU are providing the recognition, appreciation and referral programming in the newsletter.
That's how you build a true relationship.
Second, most of those slick "brochure-looking" newsletters go into the trash - because don’t capture the attention of the recipient right away with information that is important and meaningful to them. They look just like junk mail, the stories are all “me too promotion”, that every one is doing with no thought on what is important to the person who goes through the mail right in front of the kitchen trash can so it is dumped with out a second thought.
Haven't you received those cold newsletters from investment brokers or realtors? And didn't you think to yourself, "this is just another piece of junk mail?"
Third, this is the only newsletter I know of that's been TESTED in the real world - with real results from real brokers. Every page... all the elements were painstakingly created and tested to do ONE thing...
Let's Build And Nurture Such A Strong RELATIONSHIP So When Your Readers Think About Refinancing Or A New Mortgage, They Automatically Think About YOU... BEFORE Any Other Brokers Even Knows They Exist!
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Q: Do any brokers FARM using EXTREME CLIENT RETENTION NEWSLETTER SERVICE?
A: Yes, they do. I never thought I'd say that, because I originally told my initial clients to ONLY use it with their highest quality list - their house list.
But I was mistaken.
In fact, I was shocked to learn on a group teleconference that almost half of these clients were farming with the newsletter - and getting such profitable results (some were getting 3 and 4 refi's and referrals each month!) some - actually abandoned all other forms of farming.
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Q: What kind of computer software will I need?
A: Actually you do not even need a computer to finalize your monthly newsletter! We send you the newsletter printed out to you each month already set with your pre-selected defaults, and a Monthly Customization Form that you can easily fill if you would like to make changes to your upcoming newsletter. Then just either fax or mail the Monthly Customization Form back to us and we will make any requested changes that you selected. It can’t be any simpler.
Of course if you do have a computer the newsletter and forms are on the included CD along with the coverletter and inserts. These files will be saved in MS Word and Adobe Acrobat Reader so you will need to have access to these programs if you would like to view next month’s newsletter and complete the forms. You can then email the forms back to us, or print and either fax or mail them. MS Word is the most popular word processing software on the planet and Adobe Acrobat Reader is a free program that you can download by going to http://www.adobe.com/products/acrobat/readstep2.html. If your computer has any of the MS Office programs, it should have MS Word. Otherwise you can contact your local computer store.
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Q: Couldn't I write my own newsletter each month?
A: Of Course you can. You can also grow your own trees so you can make your own paper. BUT, You'll need between 14 and 18 hours per month to research, write and format the newsletter. And you'll need professional sources for getting the information (we pay a ton each month to access these needed resources). Then, you'll need to learn hundreds of "psychological direct response" elements that took me many years to master.
And in the process, you would be giving up tens of thousands of dollars you could have made selling mortgages to write a newsletter. So the answer is "YES," you can do it all yourself - buy WHY?? - When it's all done... for - just a fraction of what you would spend doing it all yourself.
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Q: How do I get my EXTREME CLIENT RETENTION NEWSLETTER SERVICE newsletter printed, stuffed and sent each month?
A: It's easy, and costs less than you ever imagined. It comes down to basic economies of scale... I've negotiated a volume discount with one of the best printers in the country. I've had brokers who were part owners of printing companies tell me they couldn't get it printed, stuffed and mailed for less!
The company we've been using can do everything turn-key (print, mail merge, stuff, post, and send), or can do any part of the process for you. You simply email your database list to them with your current month's issue - and they take it from there. We'll give you everything you'll need once you sign up.
And here's an interesting tip: We've found that using a printer in Arizona can actually save you postage. That's because, with the dry climate, the paper weighs less because it has less moisture content. Many companies have switched from more humid climates to printing and posting in Arizona - and saved a bundle!
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Q: OK, this all sounds interesting, but tell me exactly what I get when I subscribe to the EXTREME CLIENT RETENTION NEWSLETTER SERVICEtm Brokers marketing tool?
A: First, if you are accepted (on a first come, first serve basis by area), you'll be joining a very select group of mortgage professionals who are getting more refi, referral and word of mouth clients in a week than most brokers get in a year - more like two or three years. That's not an exaggeration.
And we don't just send you a newsletter and leave you out in the dark to fend for yourself. You'll have continued access to professional support, and you'll be on the "priority list" for new discoveries, ideas, strategies, and updates for making your EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ more and more profitable.
Here's what you'll get when you subscribe...
- You'll receive a professionally written EXTREME CLIENT RETENTION NEWSLETTER SERVICE™’s ™ HOMEOWNER’S EDGE newsletter issue each month printed with your default selections and ready for us to send to the printer if you do not wish to change any of the custom areas. A printed version of your Monthly Customization Form. Printed copies of the optional inserts also showing your pre-selected defaults and ready for the printer. On compact disc you get the newsletter, Monthly Customization Form, and inserts just like the printed copies you are sent in both MS Word .doc and Adobe Acrobat Reader .pdf formats.
- All you do is review the coming month’s issue and fill out the Monthly Customization Form if you do not want to use your pre-selected defaults. Decide which inserts you want to include, and email, mail or fax the Monthly Customization Form back to us. We make any requested changes to the newsletter and send it back to you in both a printed and a printer friendly electronic file. Then just send your printer either the printed newsletter or the electronic file and your database of clients and that’s it. The average BROKER spends less than 15 minutes a month getting it ready to go - that averages to less then a 1 minute a day.
As a subscriber to REED’S EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ you automatically will receive these 3 bonuses. These are amazing tools to make you more money and you life easier
- FREE Bonus #1: You'll get my powerful "Make Money Hand-over-Fist through Direct Mail Marketing with Free Reports!” This down and dirty, no holds barred direct marketing strategies guide is used by hundreds of brokers who have looked to me as a mentor and friend. Inside the CD you will get my Tried and True Free Reports – in MS Word format all ready for you to boot them up and make them your own.
This ONE CD took our group over 12 months to create and perfect, and is worth thousands of dollars in new business when used with your EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ newsletter.
- FREE Bonus #2: You'll receive 10 (that's TEN!) Special Consumer Awareness Reports on disc, ready to customize. These reports are worth over $1,250 alone, and they're essential to use with your newsletter - and worth tens of thousands as a lead generation tool in other areas of your practice.
- FREE Bonus #3: When you get your first package, you'll also get 3 invaluable audio recordings that will maximize your fees, increase you average gross income and show you how to avoid the 10 leading advertising mistakes!
You'll be getting everything you need to instantly put the EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ to work for you - including personal support and guidance when you need it...
THE BOTTOM LINE?
Walter P. Chrysler, the automobile giant once said...
"The Reason So Many People Never Get Anywhere In Life Is Because When Opportunity Knocks, They're Out In The Backyard Looking For Four-Leaf Clovers."
Opportunity is knocking for you - right now. It's doesn't take "magic" to become a huge success in the mortgage business. You don't need superhuman powers. And you don't need to ruin your personal and family life to make a great living.
Right now, this very moment, you can decide to change all that's bothering you about your mortgage business.
The mortgage business is tough. Three quarters of all brokers go broke or quit in their first 3 years. And those who remain face a constant struggle of feast-famine, fierce competition, and making a fraction of their potential using "manual" prospecting methods.
You can finally start working with the very best clients - those referred and "relationship" clients. You can start automatically maximizing the lifetime value of each client - turning just one transaction into 5 or 6 additional clients. You can simplify your mortgage business and your marketing while multiplying your production and lowering costs - almost automatically.
And you can start working with the most profitable 76% of the market - rather than "settle" for the scraps of the 24%.
The only way you fail is by turning your back on the most profitable newsletter marketing tool and strategy ever made available to Brokers - a tested and proven strategy that's become the mainstay for a select group of top producers.
So before you click away from this page, and completely miss-out on "opportunity knocking," apply to use the EXTREME CLIENT RETENTION NEWSLETTER SERVICE™ in your area.
Once you apply, we'll call and let you know if your territory is available, and you can start to change your income and life - starting today.
Do it now, while you still have the chance.
If you see the value and understand the unlimited potential of what has just been presented to you, I urge you to act now, while you are reading these Frequently Asked Questions. I promise you, with my reputation on the line, you will not be disappointed.
If you have any questions, please don’t hesitate to call our office (910-484-5216)! No matter what sort of client or prospect you’re currently marketing towards, mailing monthly newsletters will greatly multiply your prospective client responses, current client compliance, client referrals, and referrals from outside professionals.
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