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What Other Mortgage Professionals Have To say about Reed's Newsletter and other Mortgage Products & Services |
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"It's funny, I put a bunch of my Reed: I thought you’d like an update… We mailed out the 1st issue of your new client newsletter… Well. I’ve already got 2 loans pending from the 1st mailing! - AND - a few of my L.O.’S have loans pending from it also!! Thanks!! Stephen Mellis, Owner, Long Island Home Mortgage, Hauppauge, NY. "Thank you so much for helping me with my monthly client
newsletter. “I was a subscriber with another newsletter for about a year. I was not happy with it at all and was looking for another one to replace it for quite some time. I had trouble finding a half decent one to replace it. I received an email from Reed’s group to see if I would be interested in their monthly newsletter that they were about to roll out. I was extremely excited and had planned to sign up without even looking at his sample. I knew right away with Reed’s reputation that it would be a great mortgage newsletter. When I did receive his sample I was completely overjoyed because I knew I had a winner. I ended up replacing my old one with his and in only 2 months. My previous so-called newsletter generated ZERO in 12 months for me.” Mark Morrison, President, Green Leaf Mortgage, Montgomery Village, MD "I love
the monthly newsletters and get lots of great feedback on
them from my clients “I've probably added $250,000 to my annual income from just one of your mortgage marketing services! Everyone else in my office has also benefited, I’m a success story that says your services work!”
Brad Cohen, Loan Officer, Mason Dixon Mortgage,
Rockville, MD. "I am very excited! The new additions are a huge improvement. It appears to me that Reed and his team have been very busy over the last couple of years filling in the blanks." Jim Morrison, Owner, MBI, Salem, OR. “I am so thankful for Mr. Hoisington's services. I no longer fear the competition because everyone I talk to is literally throwing their money into the trash after all I have learned from Reed.” "You don’t know this, but, I was really skeptical about your programs cause I’ve been ripped-off before when I spent $ on other mortgage marketing programs and on top of that I'd just maxed out my new credit card, because, I was pinned with the rising rates and no leads to work… Needless to say, I’ve been worried! NOW, I am so astonished and fascinated and shocked and so overall fricking excited about your marketing products and the great advice and support materials you sent along with them … Big props to you Reed… and I look forward to a lasting relationship, you are by far the best…" "Some marketing guru's teach what they learn from others. What set's Reed apart is that he not only teaches the classic direct response techniques that few know about, but he also creates new and innovative programs that pioneer unbelievable results. Need proof: Just take a look at his new ''MortgagePro Extreme Client Retention Newsletter Serivice' it's simply brilliant!!" "Yes I am definitely interested in using marketing services through Reed Hoisington's company again. The entire experience has been great. The response I've gotten was overwhelming and on top of that his staff is exceptional. Please keep me abreast of all the new materials and marketing info as it comes." “I have learned a new way of doing business and it is actually fun again as it was when I started in 1983. As you know I had purchased your entire program about 5 years ago. I have always been concerned in a great market what would happen when the market turned south. I no longer am worried. I have all the confidence in the world that with the use of just some of your ideas I not only will maintain our current level of production but, will be able to increase our production and grow our company. I took out one of your letters, took some liberties and tailored the letter to my needs and mailed it out to all of my past clients. Reed, I had clients calling me up and apologizing for not calling me sooner. WOW! What a response. This will be the biggest and most profitable month the company has ever had. Bottom line. Your ideas work! Keep them coming!” Reed, I wanted to let you know that the return on investment will greatly exceed my expectations! I would recommend your program to any other mortgage professional that is interested in building their pipeline. It works, if you work it." "I get an 8-1 return on investment using Reed's direct mail program, it's twice as good as the telemarketing system we used at my mortgage company for many, many years! I'm very pleased with it!" "Wow, we are generating leads and sending out “free reports” like crazy. In 18 years in real estate and 15 years in the mortgage business, I have tried everything. I mean everything. In the past, I have spent $ on ads that nobody calls, mailed to thousands that work OK, but this, this is fun! You are welcome to use me as a reference, anytime." "Reed's been there and done it, it's hard to put a price on that!" GET THE "BREAD AND BUTTER" LEADS “My partner and I were very skeptical at first. In fact, we asked I don’t know how many questions, and called all of Reed’s references before actually trying his services. We are both so glad we did. In fact, we just signed up for three month’s worth of marketing! We have already closed 4 loans, with 2 more set to close in the next two weeks. Here’s what we made on the four that closed: $4,635.00. $818.00, $3,400.00, and $3,968.00. The two that are pending account for approximately another $6,200.00. That’s a total (so far, because we still have other applications in the pipeline) of $19,021.00, that’s a return on investment of 25 to 1! If somebody would have told me that would happen, I don’t think either my partner or me would have believed it. Additionally, besides Reed's programs working so well, the support from his staff, and in particular Ann Townsend, our coordinator, is superb. They supply you with free reports, follow-up letters, follow-up phone scripts, all sorts of things that it’s impossible for you to fail. We give Reed's staff and systems our highest recommendation." “By the end of the first day we had over 80 responses. It’s the best system I have ever been involved with. I've been beating my head against the wall for the last 7 years compared to your system. I plan on completely changing 80% of our marketing efforts and using his services as the foundation of our marketing efforts." “The amount of material you provide is overwhelming. I’m happy with the response I’ve gotten. One day in December we generated 256 leads in under 24 hours. Overall, we received 433 calls. That’s a 5.3% hit ratio. Best of all, it’s like Christmas every time the answering machine rings because I know that every 5 reports I mail will result in one application. I am looking forward to trying another campaign soon. I’m the one laughing all the way to the bank.” "You’ve taken a very practical approach to addressing successful methods to attract and maintain mortgage customers. This is very powerful, containing all those years of experience, methods, and successful advertising techniques you’ve used, and it is invaluable to those in and outside of this industry. Reed, your unique insight into the business is displayed throughout all your marketing services; but more importantly, you really show how easy it is for anyone to apply these techniques. These are powerful tools, and based on my years of experience with you, it’s one that almost anyone in the industry will not only find meaningful but essential to running a profitable, sustaining business.” “Reed is the leading marketing consultant to the mortgage lending industry, based on a long, successful track record in that industry, including co-founding one of the largest regional mortgage lending companies driven by direct response advertising. From start up, he built a mortgage company of his own, generating over $900,000 in monthly fee revenue in just 24 months.” "Comparing Reed’s method of generating leads to what I had done in the - past-telemarketing and running flyers in local newspapers, I’ve found Reed's systems a much easier way to acquire mortgage customers. The campaigns far exceeded my expectations in mortgage lead generation and actual closings. From my investment with Reed, we’ve already closed $37,641.25 in fees-NOT BAD!! My account rep was Ann Townsend, her level of customer service is absolutely KICK ASS! I can always reach her, 100% of the time, she answers my questions and has a great attitude." "Your system brought about mortgage new clients and great leads. People who received the reports would fax or email it to others giving us even more clients. Reed's services seem to get a quicker response. On a scale from 1-10, our overall experience was a 10! The value of the system for lead generation was a 10! The amount of support from Reed's staff in preparation for the campaign was a 10!" “During my 30 years in mortgage lending, I have dealt with literally thousands of mortgage brokers. Reed Hoisington, his methods, his staff, and company clearly stood out from all the rest. My first encounter with Reed was almost 15 years ago, and at that time, I was the Supervisor with EquiCredit a nationwide mortgage lender. He approached me about doing business with our North Carolina offices. That conversation was the beginning of a relationship that has endured throughout the remainder of my career. During our relationship, I became the Chief Operations Officer for EquiCredit, in charge of production for over 100 branch offices throughout the United States. I cannot recall a single situation with Reed that was anything less than professional, honorable, and in the best interest of our mutual responsibilities. His business methods were always on the cutting edge of technology and creativity. Reed has been successful during all the peaks and valleys which this industry goes through… he’s a born teacher. If I had a friend or relative interested in getting started in the business, this is the place I would tell them to start!” “Compared with other forms of lead generation I've tried, Reed's programs better. Because you’re not competing with anyone else. I used “loanapp.com” in the past, and you have a lot more competition with other brokers for the same customer.” "The reason that I am sending you this email is that we received AT LEAST an 8.5% response rate. I can guarantee you we left business on the table, because, we couldn't handle all of the volume!!" We just gota 13 to 1 return our on investment! By the way, the program we did produced a loan that should close this week. The client lost the first Free Report we sent - lo and behold our second mailed free report showed up. This one should produce about a $9,000 commission. Thanks for all your hard work." “I would recommend it to others. I’ve learned a lot of different methods to gaining more business. I have had a great experience.” “I have had the pleasure of knowing Reed Hoisington since 1996, and I have yet to find anyone who possesses better insights, foresights, and (in rare cases) hindsight’s in the mortgage industry Reed's mortgage brokerage company, Midstate Financial Services, Inc., was EquiCredit's single largest source of business, spanning almost two dozen states from coast to coast. No other mortgage company matched this company’s origination ability. As a wholesale lender, we marveled at Reed’s ability to generate new mortgage customers and close loans over the telephone in multiple states. Most of Equicredit’s other broker clients were local operations that depended on word-of-mouth or referrals for new customers and depended on their ability to touch the customer in person to close loans effectively. At Midstate, Reed developed and used some of the most innovative lead generation systems in the industry, and in several cases, invented new leads generation strategies that later became standard in the industry. Using time-tested sales training and management methods, Reed developed a skillful sales organization that could convert a new prospect lead into a profitable closed loan. Now, with Reed’s current business, RHPI, he has returned to his roots of lead generation and innovative marketing techniques first developed at Midstate and now refined to even higher levels of sophistication and effectiveness employing such new and old technologies as direct mail, the internet, broadcasting and print ads.” "I’ve been working with Reed for almost two years now. I am also a member of his Coaching Group (it’s expensive! But, well worth the bucks). My advice is to put yourself in Reed’s hands and let him do his thing (no puns intended). He is a mortgage pro that now is a mortgage marketing pro, so I’d trust his judgment. Also keep in mind, Reed is interested in your long term success not just a quick buck– he REALLY does try to help you every possible way." |
"I think so much of Reed’s knowledge and ability to help me in my mortgage and real estate business; I recently paid $600 per hour for a full day of Reed’s consulting time. Again, keep in mind I look for a "20 - to one" return on my money, and I’m mercenary as hell – so I had to be totally convinced the time and money was well spent. I also lost a day travel time, so, it was actually more expensive than that and still worth every dime."