What Successful Mortgage Professionals
Are Saying About Reed Hoisington ...
and His
Mortgage Lead Generation Systems
CLICK
HERE TO LISTEN
“I've probably added $250,000 to my annual income
from just one of the ideas I took from your mortgage
marketing system! Everyone else in my office has
also benefited, I’m a success story that says your
system works!” Brad Cohen,
Loan Officer, Mason Dixon Mortgage, Rockville, MD.
Listen To Comments
"Thanks for all your help
this year. You guys have really helped my mortgage
business. There are so many companies falling on
their faces in New York and your guidance has kept
our production up. Our marketing has helped attract
more loan officers to keep our company growing."
Steve Mellis, Long Island Home
Mortgage, Hauppauge, NY.
“The numbers are very
acceptable! As far as direct mail goes your system
has worked the best of any we have tried.”
Brad Pickett,
Real Capital, San Diego, CA
“I
consistently get calls from people who are
researching your company (I give you high marks by
the way) keep the emails and updates coming.
Everyone who’s involved w/you is an absolute pro - I
couldn’t be happier. Thanks again for all you do!”
Stewart Holt, Adventure
Mortgage, Hoover, AL
"I
am very excited. The new additions to your marketing
system are a huge improvement. It appears to me that
Reed and his team have been very busy over the last
couple of years filling in the blanks that had me
tied up in knots trying to invent these things
myself in the year 2000. In fact, if I wasn't so
excited with this new material I'd probably be
kind-a-out-a sorts with Reed for not letting me know
it existed."
Jim Morrison, Owner, M.B.I., Salem, OR
"Just wanted to let you know - I placed the ad in
the local circular. I made it a full page ad and ran
it in the entire county. It's 8:45 PM and I've been
writing these leads up for a few hours now. A total
so far of 66 leads in half a day!! This is looking
to be a great "bang for the buck"!! I'll probably
try Brooklyn
and Queens
next and get a higher response rate there!! This
looks like it will really compliment everything else
great. Thanks for all your help!!
Steve Mellis, Long Island Home
Mortgage, Hauppauge, NY.
“I am getting
approx. 900% gross return from the newspaper ads and
400% from your Newspaper Tear Sheet Direct Mail
program.”
Conrad C. Jones, President, Mortgage One, Denver, CO
NEED MAIL ASAP!!! Please - send out the rest of the
Tear-Sheets mail as soon as possible! This is
working. Now I know how to work it."
Sasha Friedman, Benefit Home Loans,
Irvine, CA
"I
used Reed Hoisington’s Newspaper Tear-sheet to
target leads for Jumbo Loans. From the first 2500
mailed we had a 2 1/2- 3% response. We closed 2
loans plus have 3 in the works (all from only 2,500
mailed). I have used other forms of marketing in the
past but none have generated the response that I
have seen from the tear-sheet. I would highly
recommend this type of marketing."
Randy Davis,
Owner, Atlantic Equity Of The Carolinas LLC,
Charlotte, NC.
“I
am so thankful for Mr. Hoisington's information. I
no longer fear the competition because everyone I
talk to is literally throwing their money into the
trash after all I have learned from Reed.”
Kelly
Jerkatis, Grant Financial, New Lenox, IL
"I
will be ordering another 2500 newspaper tear-sheet
mailers in a few weeks once I close a few of the
loans I picked up from the first 2500 mailers sent
out. This marketing program is phenomenal. I have
people calling up thinking I am the expert. From the
first 2500 mailers sent out I picked up 4 loans on
the mailers alone (3 cash-out refis and a purchase),
a realtor referral relationship (he has already
referred 2 loans with more on the way) and the
realtor also referred me to a divorce attorney (she
has referred 2 loans). I can't say enough of what
this marketing campaign has done for my business.
Thanks a million Reed and Ann!"
David
Kinney, Loan Officer, San Ramon, CA
"You
don’t know this, but, I was really skeptical about
your program cause I’ve been ripped-off before when
I spent $ on other mortgage marketing programs and on top of
that I'd just maxed out my new credit card, because,
I was pinned with the rising rates and no leads to
work… Needless to say, I’ve been worried! NOW, I am
so astonished and fascinated and shocked and so
overall fricking excited about your newspaper
tear-sheet mortgage mail campaign and the great
advice and support materials you sent along with it…
Big props to you Reed… and I look forward to a
lasting relationship, you are by far the best…"
Chad Hoffman (2 yrs in the
business), AMERICAN LENDING NETWORK, COSTA MESA, CA.
"Some marketing guru's teach what they learn from
others. What set's Reed apart is that he not only
teaches the classic direct response techniques that
few know about, but he also creates new and
innovative programs that pioneer unbelievable
results. Need proof: Just take a look at his new
'Newspaper Tear Sheet' mailings... they're simply
brilliant!!"
Bill Glazer,
Marketing Guru, Speaker on: "OUTRAGEOUS MARKETING
THAT IS OUTRAGEOUSLY EFFECTIVE" (Success seminars
with Dan Kennedy), and Author.
"Yes
I am definitely interested in doing another direct
mail campaign through Reed Hoisington's company
again. The entire experience has been great. The
response I've gotten was overwhelming from the
Newspaper Tear-Sheet direct mail campaign, and on
top of that his staff is exceptional. Please keep me
abreast of all the new materials and marketing info
as it comes."
Stewart
Holt, Adventure Mortgage, Hoover, AL
"I need more of your mailers. The program is going
well. By following Reeds instructions, I'm
getting good results. The "bang for your buck" is be
better than what I'm doing on our telemarketing
leads! Thanks!"
Steve Mellis, Long Island Home
Mortgage, Hauppauge, NY.
“I have learned a new way of doing business and it
is actually fun again as it was when I started in
1983. As you know I had purchased your entire
program about 5 years ago. I have always been
concerned in a great market what would happen when
the market turned south. I no longer am
worried. I have all the confidence in the
world that with the use of just some of your ideas I
not only will maintain our current level of
production but, will be able to increase our
production and grow our company. I took out one of your letters, took
some liberties and tailored the letter to my needs
and mailed it out to all of my past clients.
Reed, I had clients calling me up and apologizing
for not calling me sooner. WOW! What a
response. This will be the biggest and most profitable
month the company has ever had. Bottom line.
Your ideas work! Keep them coming!”
Neal
Jacobson, President, Mortgage Loan Direct Inc,
East Brunswick, NJ.
“I
got over 60 leads from the 1st 2,500 newspaper
tear-sheet mailers I had Reed send out!"
Christy
Huffman, Mylan Mortgage, Sevierville, TN
"Reed,
I wanted to let you know that the return on
investment will
greatly exceed my expectations! I would recommend
your program to any other mortgage professional that
is interested in building their pipeline. It works,
if you work it."
Richard
Norton, Owner/President,
Ebid Mortgage, Holden,
ME
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"I get an 8-1 return on investment using Reed's direct mail program,
it's twice as good as the
telemarketing system we used at my mortgage company
for many, many years! I'm very pleased with it!"
Dave Richardson, Owner,
Sacramento Home Loans, Sacramento , CA.
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"Wow, we are generating leads and sending out “free
reports” like crazy. In 18 years in real estate and
15 years in the mortgage business, I have tried everything. I mean
everything. In the past, I have spent $ on ads that
nobody calls, mailed to thousands that work OK, but
this, this is fun! You are welcome to use me as a reference,
anytime."
Tony
Shaw, Owner, Seaside Financial, Newport Beach, CA.
"I
think so much of Reed’s knowledge and ability to help
me in my mortgage and real estate business; I recently paid $600 per hour for a full day of Reed’s
consulting time. Again, keep in mind I look for a "20
- to
one" return on my money, and I’m mercenary as hell – so
I had to be totally convinced the time and money was
well spent. I also lost a day travel time, so, it was
actually more expensive than that and still worth
every dime."
Doug Huggins, Owner, Mortgage
Solutions Inc, Atlanta, GA.
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"Reed's
been there and done it, it's hard to put a price on
that!"
Mike
Miget, Owner, Shelter Mortgage, Maryland Heights, MO.
GET THE "BREAD AND
BUTTER" LEADS
"The leads that we generate from Reed’s system are,
in my opinion, the "bread and butter" clientele:
People who are concerned about their debt levels,
especially on their credit cards and consumer debts,
and who recognize their desire to make their
financial situation better. They are less rate
sensitive, and more open to real advice about how to
restructure their balances to be in a better
financial situation. Easier to sell, generally
higher margins. What more could I ask for???"
David Sorensen, Branch
Manager, Summit Mortgage Corp, Minneapolis, MN
“My
partner and I were very skeptical at first.
In fact, we asked I don’t know how many questions,
and called all of Reed’s references before actually
trying his system. We are both so glad we did.
In fact, we just signed up for three month’s worth
of marketing! Just from the first HALF of our first
campaign, we have already closed 4 loans, with 2 more
set to close in the next two weeks. Here’s what
we made on the four that closed: $4,635.00. $818.00,
$3,400.00, and $3,968.00. The two that are pending
account for approximately another $6,200.00.
That’s a total (so far, because we still have other
applications in the pipeline) of $19,021.00, that’s
a return on investment of 25 to 1! If somebody
would have told me that would happen, I don’t think
either my partner or me would have believed it. Additionally,
besides Reed's system working so well, the support
from his staff, and in particular Maria Esposito,
our coordinator, is superb. They supply you
with free reports, follow-up letters, follow-up phone
scripts, all sorts of things that it’s impossible
for you to fail. We give Reed's staff and systems
our highest recommendation."
Rod
Meeker (and Mark Mijavec), Best Rate Financial, OH
and PA
"We
received a huge response rate
on the last campaign!"
Michael Prock, Republic Mortgage, MO
“By the end of the first day we had over 80 responses.
You cannot beat it. You control when the campaign
goes out. You control what the marketing piece
includes whether it is refi
or purchase. It’s the best system I have ever
been involved with. I've been beating my head
against the wall for the last 7 years compared to
your system. I plan on completely changing 80%
of our marketing efforts and using this system as
the foundation of our marketing efforts."
Ronald
Raven, Nevar Capital Corp,
Anderson, SC
“The
amount of material you provide is overwhelming.
I’m happy with the response I’ve gotten. One
day in December we generated 256 leads in under 24
hours. Overall, we received 433 calls.
That’s a 5.3% hit ratio. Best of all, it’s like
Christmas every time the answering machine rings because
I know that every 5 reports I mail will result in
one application. I am looking forward to trying
another campaign soon. I’m the one laughing
all the way to the bank.”
Scott
VanIden, Cincinnati, OH
"You’ve
taken a very practical approach to addressing successful
methods to attract and maintain mortgage customers.
This is very powerful, containing all those years
of experience, methods, and successful advertising
techniques you’ve used, and it is invaluable to those
in and outside of this industry. Reed, your
unique insight into the business is displayed throughout
your system; but more importantly, you really show
how easy it is for anyone to apply these techniques.
This is a powerful system, and based on my years of
experience with you, it’s one that almost anyone in
the industry will not only find meaningful but essential
to running a profitable, sustaining business.”
Debbie Rosen, EVP, Countrywide Credit Industries,
Carlsbad, CA
“Reed is the
leading marketing consultant to the mortgage lending
industry, based on a long, successful track record
in that industry, including co-founding one of the
largest regional mortgage lending companies driven
by direct response advertising. From start up,
he built a mortgage company of his own, generating
over $900,000 in monthly fee revenue in just 24
months.”
Dan
Kennedy, Marketing Guru, Speaker (Success
seminars with Zig Ziglar,
Tony Robbins, Tom Hopkins, Colon Powell, and Larry
King), and Author
“I
recommend Reed's systems. I’ve learned a lot
of different methods to gaining more business.
I have had a great experience.”
Spiro
Hishmeh, Home Lending
Company, San Francisco, CA
"Comparing
Reed’s method of generating leads to what I had done
in the - past-telemarketing and running flyers in
local newspapers, I’ve found Reed's systems a much
easier way to acquire mortgage customers. The campaign far exceeded my expectations in mortgage
lead generation and actual closings. From the $3K
investment with Reed, we’ve already closed $37,641.25
in fees-NOT BAD!! My account rep was Ann Townsend,
her level of customer service is absolutely
KICK ASS! I can always reach her, 100% of the
time, she answers my questions
and has a great attitude."
Steve Johnson, President, United Capital Lending,
Inc. Colorado Springs, CO
"Your
system brought about mortgage new clients and great leads.
People who received the reports would fax or email
it to others giving us even more clients. Reed's
system seems to get a quicker response. On a
scale from 1-10, our overall experience was a 10!
The value of the system for lead generation was a
10! The amount of support from Reed's staff
in preparation for the campaign was a 10!"
Nancy
Ryan, United General Mortgage, Allentown, PA
“During my 30 years in
mortgage lending, I have dealt with literally
thousands of mortgage brokers. Reed
Hoisington, his methods, his staff, and company
clearly stood out from all the rest. My first
encounter with Reed was almost 15 years ago, and at
that time, I was the Supervisor with EquiCredit a nationwide
mortgage lender. He approached me about doing
business with our North Carolina offices. That
conversation was the beginning of a relationship that
has endured throughout the remainder of my career.
During our relationship, I became the Chief Operations Officer
for EquiCredit, in charge
of production for over 100 branch offices throughout
the United States. I cannot recall a single
situation with Reed that was anything less than professional,
honorable, and in the best interest of our mutual
responsibilities. His business methods were
always on the cutting edge of technology and creativity.
Reed has been successful during all the peaks and
valleys which this industry goes through… he’s
a born teacher. If I had a friend or relative
interested in getting started in the business, this
is the place I would tell them to start!”
Chuck Wallace, Retired EVP, EquiCredit
Corporation, Jacksonville, FL
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“Compared
with other forms of lead generation I've tried, Reed's
program is better. Because you’re not competing with
anyone else. I used “loanapp.com” in the past,
and you have a lot more competition with other brokers
for the same customer.”
Sharon
Maloney, First Fed Mortgage, Scottsdale, AZ
"The
reason
that I am sending you this email is that we received
AT LEAST an 8.5% response rate on the last campaign.
I can guarantee you we left business on the
table, because, we couldn't handle all of the volume!!"
Michael
Prock, Rock Mortgage,
Tampa, FL.
“From
7,500 pieces sent we have already closed six loans. That’s a 13 to 1 return
on investment! By the way, one of the campaigns we
did produced a loan that should
close this week. The client lost the first Free
Report we sent - lo and behold our
second mailed free report showed up. This one should produce
about a $9,000 commission. Thanks for all your hard
work."
Wade
Thompson, Consolidated Home Loans, Oceanside, CA
“I
would recommend it to others. I’ve learned a lot of
different methods to gaining more business. I have
had a great experience.”
Spiro Hishmeh, Home Lending Company, San
Francisco, CA
"I imagine someone
will read this before making a decision on purchasing
your program. Here is my advice to that person. You have to take what Reed has to teach
and use it to open your mind to the possibilities. I
felt that on the third read things were clicking.
My mind was thinking in a new way. Spend the money and give
it a chance. I am still
an amateur and have a long way to go but after all...
marketing is a journey and not a destination.
I wish all of you much success."
Gregory
T. Fuentes, Owner, United Companies Mortgage Corp,
Baton Rouge, LA
“I
have had the pleasure of knowing Reed Hoisington since
1996, and I have yet to find anyone who possesses
better insights, foresights, and (in rare cases) hindsight’s
in the mortgage industry
Reed's
mortgage brokerage company, Midstate
Financial Services, Inc., was EquiCredit's
single largest source of business, spanning almost
two dozen states from coast to coast. No other
mortgage company matched this company’s origination
ability. As a wholesale lender, we marveled
at Reed’s ability to generate
new mortgage customers and close loans over the telephone
in multiple states. Most of Equicredit’s
other broker clients were local operations that depended
on word-of-mouth or referrals for new customers and
depended on their ability to touch the customer in
person to close loans effectively. At
Midstate, Reed developed and used some of the
most innovative lead generation systems in the industry,
and in several cases, invented new leads generation
strategies that later became standard in the industry.
Using time-tested sales training and management methods,
Reed developed a skillful sales organization that
could convert a new prospect lead into a profitable
closed loan. Now, with Reed’s current business,
RHPI, he has returned to his roots of lead generation
and innovative marketing techniques first developed
at Midstate and now refined
to even higher levels of sophistication and effectiveness
employing such new and old technologies as direct
mail, the internet, broadcasting and print ads.”
John
R. Marshall is a Harvard MBA and former CFO of
EquiCredit Corporation (formerly a
subsidiary of NationsBank/Bank of America/Barnett
and a top 10 subprime mortgage company). He is now EXP/CFO of Home
1-2-3 Corp., a national marketing company featuring
Bob Vila as its celebrity spokesperson for the newest
brand name in the mortgage industry, HOME 1-2-3 Loans
with Bob Vila. You can see Home 1-2-3’s advertisements
on many national cable stations as well as local networks
in major cities around the country.
"I’ve been working with Reed for almost two years
now. I am also a member of his Coaching Group (it’s
expensive! But, well worth the bucks). My advice is
to put yourself in Reed’s hands and let him do his
thing (no puns intended). He is a mortgage pro that
now is a mortgage marketing pro, so I’d trust his
judgment. Also keep in mind, Reed is interested in
your long term success not just a quick buck– he
REALLY does try to help you every possible way."
Doug Huggins, Owner, Mortgage Solutions Inc,
Atlanta, GA.
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